Managerial Marketing: Current Thought (Legend in Marketing) - Image 1

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Vibrant Publishers Managerial Marketing: Current Thought (Legend in Marketing)

Name: Managerial Marketing: Current Thought (Legend in Marketing)
Brand: Vibrant Publishers
Price: 34.14 GBP
Availability: InStock

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Price distribution over 49 days • 3 price levels

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Most common price: £45 (36 days, 73.5%)

Price range: £34 - £45

Price levels: 3 different prices over 49 days

Description

Legend in Marketing: Managerial Marketing – Current Thought By Jagdish N. Sheth Managerial Marketing: Current Thought is part of the esteemed Legend in Marketing series and showcases the pioneering work of Dr. Jagdish N. Sheth in the field of managerial marketing. In this book, Dr. Sheth examines the evolving theories and practices that have shaped modern marketing management, offering insights into strategic decision-making, market segmentation, and customer relationship management. Through rigorous research and real-world examples, Dr. Sheth highlights how marketing managers can respond to shifting consumer needs, competitive pressures, and technological advancements. His contributions have transformed how businesses approach marketing strategy, moving from a product-centric model to one that emphasizes customer value and long-term engagement. This book covers essential topics like brand management, market positioning, and the integration of marketing with broader business functions. Whether you are a student, researcher, or marketing professional, Managerial Marketing: Current Thought provides a thorough understanding of key concepts that continue to shape business practices today. Dr. Sheth’s work offers a comprehensive look at the intersection of marketing theory and management, providing readers with the tools to stay competitive in today’s dynamic marketplace. This book is an essential resource for anyone seeking to deepen their knowledge of managerial marketing and understand the trends that drive marketing innovation.

Product Specifications

Brand: Vibrant Publishers
Format: paperback
ASIN: 1636512658
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 22 October 2024
Listed Since: 22 October 2024

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It has never been this cheap. We have no record of a lower price.

Vibrant Publishers Managerial Marketing: Current Thought (Legend in Marketing)

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

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