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£45.40

CRC Press Digital Product Management: Strategic Planning and Market Opportunity

Name: Digital Product Management: Strategic Planning and Market Opportunity
Brand: CRC Press
Price: 45.4 GBP
Availability: InStock

E-business

About as cheap as it gets. The only time it was cheaper was 2 months ago.

£45 today · all-time low £45 (May 2026) · usually £46

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Description

This book is designed to equip readers with essential knowledge and skills in digital product management. It covers strategic planning and market opportunity, offering a clear and accessible guide to navigating the complex world of digital product management in today's fast-changing environment. Chapters explore key topics, including understanding digital transformation, identifying market dynamics, and developing a comprehensive product strategy. Readers will learn how to conduct market research, build strong business cases, and define product positioning. The book also covers practical methods for selecting pricing and packaging strategies, as well as crafting a go-to-market plan. Real-world examples, such as the growth of Grab in Southeast Asia, the rise of Zoom during the global pandemic, and Shopify's role in empowering small businesses globally, provide insight into how companies leverage strategic planning and market insights to thrive. The content reflects both current and future trends, making it relevant for global markets and today’s digitally-driven economy. This book is especially useful for product managers, entrepreneurs, and business leaders who are keen to refine their strategic planning skills. It offers actionable advice and frameworks that can be applied across various industries, empowering readers to successfully manage digital products and drive business growth.

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Product Specifications

Brand: CRC Press
Format: paperback
ASIN: 1032776706
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-business
Domain: Amazon UK
Release Date: 10 April 2025
Listed Since: 18 October 2024

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CRC Press Digital Product Management: Strategic Planning and Market Opportunity

About as cheap as it gets. The only time it was cheaper was 2 months ago.

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Description

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