£48.97

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£49 today · cheaper than every other day in the last 3 months

VDM Verlag From Products to Service and Experience

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Price History & Forecast

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Last 69 days · 69 data points (no recent data)

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£48.97 £46.52 £47.50 £48.48 £49.46 £50.44 £51.42 26 July 2026 12 August 2026 29 August 2026 15 September 2026 02 October 2026
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Price Distribution

Price distribution over 69 days • 1 price levels

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69 days 0 17 35 52 69 £49 Days at Price

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Most common price: £49 (69 days, 100.0%)

Price range: £49 - £49

Price levels: 1 different prices over 69 days

Description
Based on the example of Koch Media, a video games publisher, the transition of a product-focused company into a service and experience business is analysed. The company had to develop an integrated customer-centric service offering around an attractive entertainment experience. This required a transformation with fundamental implications for the company's culture, structure, resources, capabilities and marketing strategy. This book analyses these implications and identifies necessary changes and implementation options. Building on both academic and hands-on experience it provides insight and recommendations regarding scope and challenges of such a transition. Based on interviews with industry experts, comprehensive secondary research and direct observation the traditional video games and new online (MMO) market are compared to identify differences, critical success factors and necessary changes to the company's internal environment. The literature review explores the relevant academic background including service and experience concepts and change management theory. Finally recommendations are made for the actual implementation.

Product Specifications
Brand
VDM Verlag
Format
paperback
ASIN
3639142225
Category
Books > Subjects > Business, Finance & Law > Economics
Domain
Amazon UK
Release Date
03 April 2009
Listed Since
17 April 2009

Barcode

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