Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↑ Price chart
when this has been cheap or pricey

↑ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price Distribution

Price distribution over 61 days • 1 price levels

Days at Price

Price Analysis

Most common price: £205 (61 days, 100.0%)

Price range: £205 - £205

Price levels: 1 different prices over 61 days

Description

In the evolving digital era, the fusion of physical and digital brand experiences-known as phygitalization-has become essential for brand relevance and success. As consumers increasingly expect seamless, meaningful interactions across both online and offline spaces, brands must strategically balance digital innovation with emotional authenticity. Effective brand management today involves not only delivering quality and efficiency but also creating culturally resonant, personalized experiences that inspire loyalty and action. This shift transforms branding from a corporate asset into a cultural symbol, deeply embedded in the identity and values of the communities it serves. This ability to master this synergy defines a brand's competitive edge in the 21st century. Brand Creation and Management in the Phygital Era discusses in depth how to create and manage brands in physical and digital environments, taking into consideration the complexities and opportunities of phygitalization. It offers practical strategies, research insights, and neuro-branding techniques to build emotionally resonant and culturally relevant brands in a hybrid world. Covering topics such as brand credibility, influencer marketing, and virtual reality (VR), this book is an excellent resource for entrepreneurs, marketers, managers, students, educators, business leaders, researchers, academicians, and more.

Product Specifications

Format: hardcover
ASIN: B0F7FG4L2D
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-commerce
Domain: Amazon UK
Release Date: 29 May 2025
Listed Since: 03 May 2025

Barcode

No barcode data available

It has never been this cheap. We have no record of a lower price.

Brand Creation and Management in the Phygital Era

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Sustainable Branding, Cultural Intelligence and Co-Marketing

Sustainable Branding, Cultural Intelligence and Co-Marketing

Origin and Branding in International Market Entry Processes

Digital Platforms and Managing Brand Crises

Future-Proofing Emerging Technologies for Business Transformation

Future-Proofing Emerging Technologies for Business Transformation

Digital Tools and Platforms for Effective and Personalized Learning

Elevating Brand Loyalty With Optimized Marketing Analytics and AI

AI, Analytics, and Assessment in Higher Education

Enhancing Customer Experience With AI-Powered Marketing

Strategic Innovation and Sustainable Customer-Centric Growth

Global Cultural Immersions in Learning for Sustainable Future

Responsible AI Integration in Education

Revolutionizing Academic Research With AI and Augmented Reality

Addressing Urbanism Challenges With AI and IoT - IGI Global

Public Sector and Workforce Management in the Digital Age

Diversity and Inclusion-Driven Marketing for Multicultural Marketplaces

AI, Transparency, and Organizational Change

AI Impacts on Branded Entertainment and Advertising

Navigating Computing Challenges for a Sustainable World

AI Integration Into Andragogical Education

Technology-Driven Market Transformations for Digital Fashion and Smart Luxury

It has never been this cheap. We have no record of a lower price.

Brand Creation and Management in the Phygital Era

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Sustainable Branding, Cultural Intelligence and Co-Marketing

Sustainable Branding, Cultural Intelligence and Co-Marketing

Origin and Branding in International Market Entry Processes

Digital Platforms and Managing Brand Crises

Future-Proofing Emerging Technologies for Business Transformation

Future-Proofing Emerging Technologies for Business Transformation

Digital Tools and Platforms for Effective and Personalized Learning

Elevating Brand Loyalty With Optimized Marketing Analytics and AI

AI, Analytics, and Assessment in Higher Education

Enhancing Customer Experience With AI-Powered Marketing

Strategic Innovation and Sustainable Customer-Centric Growth

Global Cultural Immersions in Learning for Sustainable Future

Responsible AI Integration in Education

Revolutionizing Academic Research With AI and Augmented Reality

Addressing Urbanism Challenges With AI and IoT - IGI Global

Public Sector and Workforce Management in the Digital Age

Diversity and Inclusion-Driven Marketing for Multicultural Marketplaces

AI, Transparency, and Organizational Change

AI Impacts on Branded Entertainment and Advertising

Navigating Computing Challenges for a Sustainable World

AI Integration Into Andragogical Education

Technology-Driven Market Transformations for Digital Fashion and Smart Luxury