Brand Creation and Management in the Phygital Era

Digital Platforms and Managing Brand Crises

Sustainable Branding, Cultural Intelligence and Co-Marketing

Sustainable Branding, Cultural Intelligence and Co-Marketing

Elevating Brand Loyalty With Optimized Marketing Analytics and AI

Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing

Co-Branding Strategies for Smart Luxury Products - IGI Global

Sustainable and Inclusive Practices for Building Authentic Brands

Public Sector and Workforce Management in the Digital Age

Maximizing Destination Marketing Strategies in the Digital Era

Antecedents and Outcomes of Employee-Based Brand Equity

IGI Global

AI Impacts on Branded Entertainment and Advertising

Strategic Blueprints for AI-Driven Marketing in the Digital Era

Petfluencers and Pet-Powered Branding

Digital Entrepreneurship and Co-Creating Value Through Digital Encounters

Developing Digital Narratives in Marketing Communication

International Insights for Luxury Brand Marketing

Redefining Employer Branding at the Intersection of Human Resources and Marketing

Driving Engagement and Loyalty Through Customer-Centric Digital Marketing

Marketing Strategies for the Internationalization of Businesses and Brands

Marketing Strategies for the Internationalization of Businesses and Brands

Strategic Innovation and Sustainable Customer-Centric Growth

Digital Entrepreneurship and Co-Creating Value Through Digital Encounters

IGI Global

Sustainable Service Marketing with Virtual Currencies

Impacts of AI-Generated Content on Brand Reputation - IGI Global