Origin and Branding in International Market Entry Processes

Global Developments in Nation Branding and Promotion: Theoretical and Practical Approaches

Antecedents and Outcomes of Employee-Based Brand Equity (Advances in Business Strategy and Competitive Advantage)

Cultural Marketing and Metaverse for Consumer Engagement

Managing Festivals for Destination Marketing and Branding

Digital Transformation Initiatives for Agile Marketing

Global Perspectives on the Strategic Role of Marketing Information Systems

Intersecting Entrepreneurship, Internationalization, and Green Innovation

Contemporary Trends in Innovative Marketing Strategies

Intersections of Niche Tourism and Marketing

Strategic Management and International Business Policies for Maintaining Competitive Advantage

Strategic Workforce Reskilling in Service Marketing

Enhancing Customer Engagement Through Location-Based Marketing

IGI Global

Impacts of Entrepreneurial Orientation on Supply Chain Management

Global Economic Interconnectedness: International Trade and Finance

Sustainable Marketing, Branding, and Reputation Management: Strategies for a Greener Future

Evolution of Cross-Sector Cyber Intelligent Markets

Fostering Global Entrepreneurship Through Business Model Innovation (Advances in Business Strategy and Competitive Advantage)

Destination Branding and Bias in Ecotourism

Using Influencer Marketing as a Digital Business Strategy

Global Applications of the Internet of Things in Digital Marketing

Navigating Intellectual Property Challenges in Tourism

Exploring Business Ecosystems and Innovation Capacity Building in Global Economics

Influencer Marketing Applications Within the Metaverse

Data Analytics and Influencer Marketing for Cultivating Brand Evangelism and Affinity