Sustainable Branding, Cultural Intelligence and Co-Marketing

Sustainable Branding, Cultural Intelligence and Co-Marketing

Co-Branding Strategies for Smart Luxury Products - IGI Global

Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing

Brand Creation and Management in the Phygital Era

Sustainable and Inclusive Practices for Building Authentic Brands

Sustainable Service Marketing with Virtual Currencies

Elevating Brand Loyalty With Optimized Marketing Analytics and AI

Global Cultural Immersions in Learning for a Sustainable Future

Strategic Innovation and Sustainable Customer-Centric Growth

Cultural Sensitivity, Cross-Border Logistics, and E-Commerce in Global Marketing

The Synergy of Sustainable Entrepreneurship

Leadership and Governance for Sustainability

Marketing Strategies for the Internationalization of Businesses and Brands

Marketing Strategies for the Internationalization of Businesses and Brands

Transforming Business Practices With AI-Powered Green Marketing

Ethical Marketing and Consumer Trust in Digital and Sustainable Markets

Transforming Business Through Digital Sustainability Models

Enhancing Sustainability Through Non-Financial Reporting

Diversity and Inclusion-Driven Marketing for Multicultural Marketplaces

AI, Corporate Social Responsibility, and Marketing in Modern Organizations

Antecedents and Outcomes of Employee-Based Brand Equity

IGI Global

Multi-Stakeholder Collaboration for Sustainable Supply Chain

Digital Leadership for Sustainable Higher Education

Innovation and Sustainability Through Circular Economy Book