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Price Distribution

Price distribution over 63 days • 3 price levels

Days at Price

Current Price

Price Analysis

Most common price: £198 (57 days, 90.5%)

Price range: £151 - £198

Price levels: 3 different prices over 63 days

Description

Connecting with the public, especially the younger generations, is challenging for brands and agencies unless they leverage new communication technologies to create engagement and foster more critical and active audiences. Consumers, often overwhelmed by messages and products, no longer need to avoid intrusive advertising. Instead, in this new advertising paradigm, they seek out brands and their advertisements to form a positive emotional connection. This intimate bond benefits both the brand and the consumer, acting as a loudspeaker for the brand's values and message. In this context, creativity and professional creatives are reaffirmed as the key differentiators for modern advertising agencies. These agencies need well-trained professionals who are not afraid to use new communication methods, including entertainment and emerging technologies like AI, which, despite being unregulated, are here to stay. AI Impacts on Branded Entertainment and Advertising explores the scientific foundations on the use of AI and branded content, understanding it as an essential tandem for the understanding of the advertising (and social) reality. Covering topics such as non-conventional media, influencer marketing, and avatar, this book is an excellent resource for marketing directors, brand creators, communication professionals, computer developers, corporate professionals, researchers, scholars, professionals, academicians, and more.

Product Specifications

Format: hardcover
ASIN: B0F7LRVG11
Category: Books > Subjects > Business, Finance & Law > E-Commerce > Managers' Guides to Computing
Domain: Amazon UK
Release Date: 01 May 2025
Listed Since: 06 May 2025

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AI Impacts on Branded Entertainment and Advertising

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This is the usual price. Wait for it to drop, or tell us your number.

AI Impacts on Branded Entertainment and Advertising

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

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