Cultural and Social Influences on Consumer Behavior: Uncertainty Avoidance, Rituals, and External Threats (Management for Professionals) - Image 1

£90.19

Springer Cultural and Social Influences on Consumer Behavior: Uncertainty Avoidance, Rituals, and External Threats (Management for Professionals)

Name: Cultural and Social Influences on Consumer Behavior: Uncertainty Avoidance, Rituals, and External Threats (Management for Professionals)
Brand: Springer
Price: 90.19 GBP
Availability: InStock

Brands & Corporate Identity

It has never been this cheap. We have no record of a lower price.

£90 today · cheaper than every other day in the last 3 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 69 days · 69 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 69 days • 2 price levels

Days at Price

Current Price

Price Analysis

Most common price: £90 (37 days, 53.6%)

Price range: £90 - £91

Price levels: 2 different prices over 69 days

Description

This book explores how cultural and social influences affect consumer decision making with a focus on uncertainty avoidance, rituals, and external threats. Indeed, uncertainty avoidance can exert significant influence on consumer behavior. For example, consumers in a culture with high uncertainty avoidance may show less positive attitudes towards new products than those in a culture with low uncertainty avoidance. Prior cultural research has mainly focused on how individualism/collectivism or power distance belief influences consumer attitudes and behaviors at an individual level, while seldom does research investigate the effect of uncertainty avoidance on consumption. This book examines how uncertainty avoidance affects superstitious consumption as well as its underlying mechanism and boundary condition. Rituals, as a component of culture, can affect consumer behaviors. However, few studies have shedded light on how repeating rituals can affect consumers’ willingness to use the products involved in the ritual. Consumer behavior is complex. Consumers are surrounded with various external threats such as health, economic, and informational threats, while prior research has primarily focused on health threats. Beyond this, inter-client conflicts, as a special type of social threat, can also affect consumption experience. In all, this book aims to examine how uncertainty avoidance, rituals and external threats influence consumer attitudes and behaviors. In this book, new research models would be developed. This book enriches our understanding on how cultural and social influences affect consumer decision making and provides insights for both researchers and practitioners in marketing.

Product Specifications

Brand: Springer
Format: hardcover
ASIN: 9819961823
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 04 October 2023
Listed Since: 02 August 2023

Barcode

No barcode data available

Springer Cultural and Social Influences on Consumer Behavior: Uncertainty Avoidance, Rituals, and External Threats (Management for Professionals)

It has never been this cheap. We have no record of a lower price.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Cultural and Social Influences on Consumer Behavior: Uncertainty Avoidance, Rituals, and External Threats (Management for Professionals)

Cross-Cultural Consumer Behavior

Consumer Perception of Product Risks and Benefits

Religion and Consumer Behaviour: Influence of Religiosity and Culture on Consumption (Routledge Studies in Marketing)

Crisis-Related Decision-Making and the Influence of Culture on the Behavior of Decision Makers: Cross-Cultural Behavior in Crisis Preparedness and Response

Consumer Behavior

Social Psychology of Consumer Behavior (Frontiers of Social Psychology)

Dealing with consumer uncertainty: Public Relations in the Food Sector (Gesunde Ernährung Healthy Nutrition)

Trust and Trustworthiness across Cultures: Implications for Societies and Workplaces (Springer Series in Emerging Cultural Perspectives in Work, Organizational, and Personnel Studies)

Uncertainty and Risk: Mental, Formal, Experimental Representations: 41 (Theory and Decision Library C, 41)

International Consumer Behavior in the 21st Century: Impact on Marketing Strategy Development

Complex Modeling of Consumer Behavior: Agent-Based Marketing Science: 34 (Evolutionary Economics and Social Complexity Science, 34)

Marketing Decisions Under Uncertainty: 6 (International Series in Quantitative Marketing, 6)

New Perspectives on Consumer Culture Theory and Research

Cultures of Selling: Perspectives on Consumption and Society since 1700 (The History of Retailing and Consumption)

Technology and Consumption: Understanding Consumer Choices and Behaviors (International Series on Consumer Science)

Consumer Behavior in Asia

Cross Cultural Issues in Consumer Science and Consumer Psychology: Current Perspectives and Future Directions

The Quintessence of Intercultural Business Communication (Quintessence Series)

Impact of Culture on Management of Foreign SMEs in China (International Series in Advanced Management Studies)

Cross-cultural Business and Management: Perspectives and Practices (Series in Business and Finance)

Digital Consumer Behaviour in Malaysia: Theories, Insights, and Applications

Advances in Global Marketing: A Research Anthology

Cross-Cultural Practices in Business and Finance: Frameworks and Skills