Mastering Strategic Marketing For Specialty Pharmaceuticals: A Hands-on Guide - Image 1

Price loading...

World Scientific Publishing Company Mastering Strategic Marketing For Specialty Pharmaceuticals: A Hands-on Guide

Name: Mastering Strategic Marketing For Specialty Pharmaceuticals: A Hands-on Guide
Brand: World Scientific Publishing Company

Brands & Corporate Identity

Price data last checked 93 day(s) ago - refreshing...

View at Amazon

Price History & Forecast

No Price Data Available

Price history will appear here once data is collected from Amazon.

Price Distribution

No price data available for histogram

Description

In today's rapidly evolving pharmaceutical and biotech industries, effective marketing plays a crucial role in ensuring that the right drug reaches the right patient. This book offers a transformative journey into the heart of strategic marketing in the biopharmaceutical industry, with a special focus on specialty medicines. It provides a wealth of insights, concepts, frameworks, definitions, and examples that transcend industry boundaries, offering a roadmap for success to marketers in biopharmaceuticals, making it highly relevant for the MedTech sector as well. The book delves deeply into strategic topics such as strategic analysis, forecasting, customer segmentation, pre-launch readiness, launch execution, strategic brand planning, portfolio management, life cycle management, and communication strategy. It leaves no stone unturned in its mission to unlock the secrets of strategic marketing and optimize the value of any product for internal and external stakeholders. By combining commonly used industry concepts and tools in a step-by-step approach, the book introduces new, pioneering models focused on innovation management, portfolio strategy, and life cycle management. While the book does not cover operational aspects such as promotion or education tactics, it provides a solid foundation in the strategic principles that underpin these tactics. Whether readers are novices eager to learn or seasoned professionals seeking fresh perspectives, this book offers a comprehensive and insightful exploration of strategic marketing principles essential for success in today's competitive landscape. With its wealth of resources and practical guidance, it serves as an indispensable companion on the path to strategic marketing excellence in the life sciences industry.

Product Specifications

Brand: World Scientific Publishing Company
Format: paperback
ASIN: 9819807514
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 11 July 2025
Listed Since: 07 December 2024

Barcode

No barcode data available

World Scientific Publishing Company Mastering Strategic Marketing For Specialty Pharmaceuticals: A Hands-on Guide

Price History & Forecast

No Price Data Available

Price Distribution

Description

Product Specifications

Barcode

Similar Products You Might Like

World Scientific Strategic Marketing Specialty Pharmaceuticals Book

Springer - Innovation and Marketing in Pharmaceutical Industry

The Thriving Biopharma Business: How to Unlock Value and Drive Success in Biotech and Pharma

The Handbook of Marketing Strategy for Life Science Companies: Formulating the Roadmap You Need to Navigate the Market

Pharmaceutical Lifecycle Management: Making the Most of Each and Every Brand

Personal Branding: Crafting Your Path To Success

Strategic Marketing Management - The Framework, 10th Edition

Marketing Analytics: A Practitioner's Guide To Marketing Analytics And Research Methods

Pharmaceutical Marketing A Complete Guide - 2021 Edition

Advances In Pharmaceutical Cell Therapy: Principles Of Cell-Based Biopharmaceuticals

Strategic Marketing Management - The Framework, 10th Edition

Sports Marketing: A Strategic Perspective

Pharmaceuticals-Where's the Brand Logic?: Branding Lessons and Strategy

The Handbook of Marketing Strategy for Life Science Companies: Formulating the Roadmap You Need to Navigate the Market

Handbook of Marketing Strategy (Research Handbooks in Business and Management series)

Advanced Strategic Management: A Dynamic Approach to Competition

The Craft of Business Research: How Practitioners Conduct High Value Corporate and Doctoral Studies

Wiley Mass Spectrometry-Based Metabolomics Book - Wiley-VCH

Marketing in Healthcare-Related Industries

Medical Affairs: The Roles, Value and Practice of Medical Affairs in the Biopharmaceutical and Medical Technology Industries

Strategic Marketing Management - Theory and Practice

Rx Marketer's Reference Guide: 2nd Edition

Wiley - Biological Drug Products: Development and Strategies

Biopharmaceuticals: Challenges and Opportunities