MACMILLAN HR Analytics and Digital HR Practices: Digitalization post COVID-19

This book discusses the effect of global pandemic, Covid-19, on human resource and draws strategies with new job designing tools and techniques. It provides insights on how to develop new strategies for HR professionals in corporates and academicians.  This book explores the implication of descriptive, predictive and prescriptive HR analytics practices for different functional domains and in different countries during COVID-19. It brings new dimensions of study in HR analytics which are sure to change after COVID-19 as it has affected the way people are going to work. From the Back Cover This book discusses the effect of global pandemic, Covid-19, on human resource and draws strategies with new job designing tools and techniques. It provides insights on how to develop new strategies for HR professionals in corporates and academicians.  This book explores the implication of descriptive, predictive and prescriptive HR analytics practices for different functional domains and in different countries during COVID-19. It brings new dimensions of study in HR analytics which are sure to change after COVID-19 as it has affected the way people are going to work. Dr. Subhra Mondal is a researcher in the Honors Program at Duy Tan University. She received her Ph.D. in Management in Retail studies. Her research interests are concerned with brand management, brand equity with innovative tools, smart tourism, destination marketing, social media marketing, AI & Web 5.0 & digital recruitment. Dr. Francesca Di Virgilio is a Tenured Associate Professor of Organization Design and Human Resource Management at the University of Molise in the Department of Economics, Italy. She received her Ph.D. degree in “Organization, Technology and Development of Human Resources” from the University of Molise, in joint with the University of Naples Federico II and LUISS University (Italy). Dr. Subhankar Das is currently working as Professor and Researcher in the Honors Program, Duy Tan University, Da Nang, Vietnam. He is a Ph.D. in Social Media Advertisement & Media Planning with professional certification from Google, Manipal in digital marketing, IIM Lucknow, IIM Bangalore for Media planning & University of British Columbia for Advertisement along with other 15+ Globally Recognized Professional Certifications. About the Author Dr. Subhra Mondal is a researcher in the Honors Program at Duy Tan University. She received her Ph.D. in Management in Retail studies. Her research interests are concerned with brand management, brand equity with innovative tools, smart tourism, destination marketing, social media marketing, AI & Web 5.0 & digital recruitment. Dr. Francesca Di Virgilio is a Tenured Associate Professor of Organization Design and Human Resource Management at the University of Molise in the Department of Economics, Italy. She received her Ph.D. degree in “Organization, Technology and Development of Human Resources” from the University of Molise, in joint with the University of Naples Federico II and LUISS University (Italy). Dr. Subhankar Das is currently working as Professor and Researcher in the Honors Program, Duy Tan University, Da Nang, Vietnam. He is a Ph.D. in Social Media Advertisement & Media Planning with professional certification from Google, Manipal in digital marketing, IIM Lucknow, IIM Bangalore for Media planning & University of British Columbia for Advertisement along with other 15+ Globally Recognized Professional Certifications.