The book’s foundations informing its content are anchored to evidence-based primary data, which was collected in the Thailand context utilising interview and case study techniques. The data has been internationally scrutinized by our peers to validate its truthfulness and integrity. In this way, our book sheds reliable and valid new understandings on the complex relationship between performance management and the effects of culture. The book transcends beyond conceptual discussions as it is anchored to evidence-based data to inform the direct or obvious cultural value differences exploring the very concept of efficacy and how culture impacts on the way in which we perceive what constitutes the pursuit of efficacious outcomes in managing employees. Therefore, this novel research design offers integrated insights from practitioners, and academics, in the field of management within organisations from various Thai industry contexts. From the Back Cover The book’s foundations informing its content are anchored to evidence-based primary data, which was collected in the Thailand context utilising interview and case study techniques. The data has been internationally scrutinized by our peers to validate its truthfulness and integrity. In this way, our book sheds reliable and valid new understandings on the complex relationship between performance management and the effects of culture. Dr Mahmoud Moussa is a lecturer/tutor and researcher at the College of Business and Law, School of Management at RMIT University and Holmes Institute, Melbourne, Australia. Dr Thomas M Doumani, leadership/cross-cultural management industry practitioner, 40-year career, plus latterly, researcher/lecturer/tutor at RMIT University 10-year career. Professor McMurray is Professor of Management/HRM and Innovation at Flinders University, South Australia. She is an international award-winning professor with over 360 publications and recipient of major grants. Dr Muenjohn is a researcher and educator at RMIT University, Australia. His research has been achieved through various research collaborations in the Asia-Pacific region. Dr Ling Deng’s research focuses on cross-cultural management, international business and migrant entrepreneurship. She was also a practitioner of cross-cultural management for years. About the Author Dr Mahmoud Moussa is a lecturer/tutor and researcher at the College of Business and Law, School of Management at RMIT University and Holmes Institute, Melbourne, Australia. He has been teaching Business and Management courses for the undergraduate and postgraduate students in Thailand and Australia for the last 15 years. Dr Thomas M Doumani, a lecturer/tutor in the School of Management, RMIT University Melbourne. A fifty (plus) year career. Forty years industry experience working in, and leading culturally diverse teams, including expatriate postings. Then, the past ten years researching and teaching in the fields of cross-cultural management and leadership. Professor McMurray is Professor of Management/HRM and Innovation at Flinders University, South Australia. She is an international award-winning professor with over 360 publications, recipient of major grants and journal associate editor. Adela’s research expertise addresses: Innovation, Culture, Sustainability, and Leadership including Organisational Change and Development in public and private sectors. Dr Muenjohn is a researcher and educator at RMIT University, Australia. His research has been achieved through various research collaborations in the Asia-Pacific region. Nuttawuth has published extensively over 100 refereed publications. Recently, he co-edited The Palgrave Handbook of Leadership in Transforming Asia and The Palgrave Handbook of Workplace Innovation. Dr Ling is a researcher and lecturer at RMIT University, Australia. Her research focuses on cross-cultural management, cultural intelligence, international busine
