£73.27

MACMILLAN Chinese Consumers: Exploring the World's Largest Demographic

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Last 81 days · 81 data points (no recent data)

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£76.38 £72.96 £73.71 £74.45 £75.20 £75.94 £76.69 26 June 2026 16 July 2026 05 August 2026 25 August 2026 14 September 2026

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7 days · current 45 days 17 days 12 days 0 11 23 34 45 £73 £74 £75 £76 Days at Price

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Most common price: £74 (45 days, 55.6%)

Price range: £73 - £76

Price levels: 4 different prices over 81 days

Description

This book offers a comprehensive analysis of Chinese consumers from multiple perspectives, from the megatrends to their values and psychological changes. The book examines in detail the digital and mobile transformation of the consumers, the way their lifestyle, social interactions and shopping habits have changed, and the opportunities they offer to marketers. The analysis and insights are based on the author’s first-hand observations of the metamorphosis of the consumers and consumption in China over the last fifteen years.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
21 December 2018
Listed Since
20 December 2018

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