Segmentation in Social Marketing: Process, Methods and Application - Image 1

£100.11

Springer Segmentation in Social Marketing: Process, Methods and Application

Name: Segmentation in Social Marketing: Process, Methods and Application
Brand: Springer
Price: 100.11 GBP
Availability: InStock

White

Market Research

This is the most expensive it has ever been. Walk away.

£100 today · previous high £100 · all-time low £97

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 85 days · 85 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 85 days • 2 price levels

Days at Price

Current Price

Price Analysis

Most common price: £100 (79 days, 92.9%)

Price range: £97 - £100

Price levels: 2 different prices over 85 days

Description

This book brings together current innovative methods and approaches to segmentation and outlines why segmentation is needed to support more effective social marketing program design. It presents a variety of segmentation approaches alongside case studies of their application in various social marketing contexts. The book extends the use of segmentation in social marketing, which will ultimately lead to more effective and better-tailored programs that deliver change for the better. As such, it offers a detailed handbook on how to conduct state-of-the-art segmentation, and provides a valuable resource for academics, social marketers, educators, and advanced students alike.

Product Specifications

Brand: Springer
Colour: White
Format: paperback
ASIN: 9811094578
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Market Research
Domain: Amazon UK
Release Date: 16 June 2018
Listed Since: 18 June 2018

Barcode

No barcode data available

Springer Segmentation in Social Marketing: Process, Methods and Application

This is the most expensive it has ever been. Walk away.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

The Palgrave Handbook of Interactive Marketing

Gamification and Consumer Engagement: Creating Value in Context of ICT Development (Progress in IS)

Gamification and Consumer Engagement: Creating Value in Context of ICT Development (Progress in IS)

Marketing: The Core with PowerWeb (McGraw-Hill/Irwin Series in Marketing)

City Branding and Promotion: The Strategic Approach (Routledge Contemporary Perspectives on Urban Growth, Innovation and Change)

Digital Economy for Customer Benefit and Business Fairness: Proceedings of the International Conference on Sustainable Collaboration in Business, ... 2019), Bandung, Indonesia, October 9-10, 2019

Multi Pack: Consumer Behavior and Managerial Decision Making:(International Edition) with Marketing Communications:A European Perspective

Marketing Theory: A Student Text

The Microeconomics of Wellbeing and Sustainability: Recasting the Economic Process

Handbuch Strategische Kommunikation: Grundlagen – Innovative Ansätze – Praktische Umsetzungen (Springer Reference Wirtschaft)

The Routledge Companion to Strategic Marketing (Routledge Companions in Marketing, Advertising and Communication)

Social Networks in China (Chandos Publishing Social Media Series)

McGraw-Hill Essentials of Strategic Management Textbook

Markendifferenzierung: Innovative Konzepte zur erfolgreichen Markenprofilierung

Globalisation, Global Justice and Social Work

Routledge - Not All Claps and Cheers: Humor in Business

Place Event Marketing in the Asia Pacific Region: Branding and Promotion in Cities (Routledge Contemporary Perspectives on Urban Growth, Innovation and Change)

Routledge Community Sport and Social Inclusion Research Book

How to Get Published in the Best Marketing Journals (How To Guides)

Routledge - Permanently Online, Permanently Connected Book

Konsumentenverhalten im Internet: Konzepte ― Erfahrungen ― Methoden

Handbook of Behavioural Change and Public Policy (Handbooks of Research on Public Policy series)

Digital Value Migration in Media, ICT and Cultural Industries: From Business and Economic Models/Strategies to Networked Ecosystems (World Politics and Dialogues of Civilizations)

Edward Elgar Handbook of Research on Gender and Marketing