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£74.22

MACMILLAN Chinese Consumers: Exploring the World's Largest Demographic

Name: Chinese Consumers: Exploring the World's Largest Demographic
Brand: MACMILLAN
Price: 74.22 GBP
Availability: InStock

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Description

This book offers a comprehensive analysis of Chinese consumers from multiple perspectives, from the megatrends to their values and psychological changes. The book examines in detail the digital and mobile transformation of the consumers, the way their lifestyle, social interactions and shopping habits have changed, and the opportunities they offer to marketers. The analysis and insights are based on the author’s first-hand observations of the metamorphosis of the consumers and consumption in China over the last fifteen years.

Product Specifications

Brand: MACMILLAN
Colour: White
Format: hardcover
ASIN: 9811089914
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 23 August 2018
Listed Since: 01 March 2018

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MACMILLAN Chinese Consumers: Exploring the World's Largest Demographic

It has never been this cheap. We have no record of a lower price.

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