Luxury the Chinese Way: The Emergence of a New Competitive Scenario - Image 1

£80.22

MACMILLAN Luxury the Chinese Way: The Emergence of a New Competitive Scenario

Name: Luxury the Chinese Way: The Emergence of a New Competitive Scenario
Brand: MACMILLAN
Price: 80.22 GBP
Availability: InStock

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Description

China's love for luxury is not a phenomenon brought on by the contemporary luxury market, but has been a part of Chinese culture and history for generations. The Chinese luxury industry is again re-emerging along modern cultural and socio-economic contexts, and is taking the market by storm. Luxury the Chinese Way identifies the main strengths and opportunities associated with the Chinese luxury market, explains the influence of 'Chinese characteristics' on its development and mode of operations, and reflects on the challenges associated with diverse consumption orientations. Using references from the fields and real-life data, this book provides a comprehensive overview on China's innovation in luxury, and is an important contribution to the study of the phenomenon that is the global luxury industry.

Product Specifications

Brand: MACMILLAN
Format: hardcover
ASIN: 1137537736
Category: Books > Subjects > Business, Finance & Law > Accounting
Domain: Amazon UK
Release Date: 23 March 2016
Listed Since: 22 September 2015

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MACMILLAN Luxury the Chinese Way: The Emergence of a New Competitive Scenario

It has never been this cheap. We have no record of a lower price.

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