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Springer e-Consumers in the Era of New Tourism: 0 (Managing the Asian Century)

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£82.61 £79.98 £80.55 £81.13 £81.70 £82.28 £82.85 21 July 2026 04 August 2026 18 August 2026 01 September 2026 15 September 2026
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Price range: £80 - £83

Price levels: 3 different prices over 57 days

Description

This book focuses on the role of e-consumers and e-marketing in the era of new tourism. It addresses themes such as the tourism "prosumer" at work, the evolution of tourism services, the collaboration and co-creation, as well as the e-complaint behavior of e-consumers in tourism. It also discusses topics such as mobile marketing, gamification as a marketing communication tool, the impact of social media on tourism consumers, and the use of e-loyalty programs in the accommodation sector. Students taking e-marketing and market research courses in tourism can use this work as a source book for the principles of new marketing management. e-Consumers in the Era of New Tourism serves as a helpful resource for practitioners, as well as researchers and students of e-marketing.

Product Specifications

Colour
White
Format
hardcover
Domain
Amazon UK
Release Date
09 February 2016
Listed Since
26 December 2011

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