Character Merchandising in Europe - Image 1

£221.37

Springer Character Merchandising in Europe

Name: Character Merchandising in Europe
Brand: Springer
Price: 221.37 GBP
Availability: InStock

Law

About as cheap as it gets. The only time it was cheaper was 10 months ago.

£221 today · all-time low £216 (Jul 2025) · usually the usual

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 591 days • 591 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 591 days • 4 price levels

Days at Price

Current Price

Price Analysis

Most common price: £239 (414 days, 70.1%)

Price range: £216 - £239

Price levels: 4 different prices over 591 days

Description

The book focuses on the legal strategy and monitoring of merchandising campaigns of a cross border nature in 17 European countries. Drawing on the local expertise of contributing authors from each country, Character Merchandising in Europe presents a detailed comparative analysis of the manifold legal issues related to merchandising practices. These include the following: the inadequacy of trade mark licenses to encompass the ¿affinity¿ motive of the purchaser of merchandising; the overlapping rights of a manufacturer and a merchandiser in the same product; deficiencies in unfair competition law concerning merchandising; the question of whether merchandising symbols could be registered in a manner analogous to (but distinct from) trade marks; the question of whether copyright law may be extended to protect the merchandising use of a copyrighted or copyrightable element; the ownership of merchandising rights; and the question of whether a merchandising right can persist after the protection of the symbol itself has lapsed. Character Merchandising in Europe marshals impressive evidence that merchandising law, although it can hardly be said to exist as such, is nonetheless implied in an extensive body of pronouncements from the various fields of intellectual property law. This perception is supported by the first judicial decision on the protection of merchandising activities, recently rendered by the European Court of Justice and supplied in full text as an annexe to this volume. This is the first and only in depth analysis if this nascent but far reaching field of legal practice, and as such it is of unique value not only to practitioners in entertainment or sports law but to company lawyers in virtually any enterprise.

Product Specifications

Brand: Springer
Format: hardcover
ASIN: 9041199128
Category: Books > Subjects > Business, Finance & Law > Law
Domain: Amazon UK
Release Date: 25 September 2003
Listed Since: 05 February 2007

Barcode

No barcode data available

Springer Character Merchandising in Europe

About as cheap as it gets. The only time it was cheaper was 10 months ago.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Character Merchandising: Protection Under IP Laws

Schutz von Marken und Design bei Merchandisingprodukten

International Trademark Licensing

Community Trademark Law

Research Handbook on Intellectual Property in Media and Entertainment

Japanese Design Law and Practice (Max Planck Series on Asian Intellectual Property Law, 18)

Landmark Copyright Cases in China: An In-Depth Analysis

Brand Management in Digital and Sustainable Times

Liability for Antitrust Law Infringements & Protection of IP Rights in Distribution (LIDC Contributions on Antitrust Law, Intellectual Property and Unfair Competition)

Routledge Internet Intermediaries and Trade Mark Rights Book

Sports Marketing Agreements: Legal, Fiscal and Practical Aspects (ASSER International Sports Law Series)

The Legal Aspects of the Community Trade Mark

Antitrust Analysis of Online Sales Platforms & Copyright Limitations and Exceptions (LIDC Contributions on Antitrust Law, Intellectual Property and Unfair Competition)

A User's Guide to Trade Marks and Passing Off (A User's Guide to... Series)

The Internet and the Emerging Importance of New Forms of Intellectual Property (Information Law Series Set)

Stone on European Union Design Law: A Practitioners' Guide

Sport Law: A Managerial Approach

Exploiting Images and Image Collections in the New Media: Gold Mine or Legal Minefield? (International Bar Association Series Set)

Sport Law: A Managerial Approach

European Fashion Law: A Practical Guide from Start-up to Global Success (Elgar Practical Guides)

An Absence of Competition: The Sustained Competitive Advantage of the Monopoly Sports Leagues: 5 (Sports Economics, Management and Policy, 5)

Vertikale Preis- und Markenpflege im Kreuzfeuer des Kartellrechts: 0 (Forum Vertriebs- und Handelsmanagement)

Antitrust in Pharmaceutical Markets & Geographical Rules of Origin (LIDC Contributions on Antitrust Law, Intellectual Property and Unfair Competition)

Special Protection of Trade Marks with a Reputation under European Union Law