Character Merchandising in Europe - Image 1

Price loading...

Springer Character Merchandising in Europe

Name: Character Merchandising in Europe
Brand: Springer

Law

Price History & Forecast

No Price Data Available

Price history will appear here once data is collected from Amazon.

Price Distribution

No price data available for histogram

Description

The book focuses on the legal strategy and monitoring of merchandising campaigns of a cross border nature in 17 European countries. Drawing on the local expertise of contributing authors from each country, Character Merchandising in Europe presents a detailed comparative analysis of the manifold legal issues related to merchandising practices. These include the following: the inadequacy of trade mark licenses to encompass the ¿affinity¿ motive of the purchaser of merchandising; the overlapping rights of a manufacturer and a merchandiser in the same product; deficiencies in unfair competition law concerning merchandising; the question of whether merchandising symbols could be registered in a manner analogous to (but distinct from) trade marks; the question of whether copyright law may be extended to protect the merchandising use of a copyrighted or copyrightable element; the ownership of merchandising rights; and the question of whether a merchandising right can persist after the protection of the symbol itself has lapsed. Character Merchandising in Europe marshals impressive evidence that merchandising law, although it can hardly be said to exist as such, is nonetheless implied in an extensive body of pronouncements from the various fields of intellectual property law. This perception is supported by the first judicial decision on the protection of merchandising activities, recently rendered by the European Court of Justice and supplied in full text as an annexe to this volume. This is the first and only in depth analysis if this nascent but far reaching field of legal practice, and as such it is of unique value not only to practitioners in entertainment or sports law but to company lawyers in virtually any enterprise.

Product Specifications

Brand: Springer
Format: hardcover
ASIN: 9041199128
Category: Books > Subjects > Business, Finance & Law > Law
Domain: Amazon UK
Release Date: 25 September 2003
Listed Since: 05 February 2007

Barcode

No barcode data available

Springer Character Merchandising in Europe

Price History & Forecast

No Price Data Available

Price Distribution

Description

Product Specifications

Barcode

Similar Products You Might Like

Character Merchandising: Protection Under IP Laws

European Trademark Law: Community Trademark Law and Harmonized National Trademark Law

Wolters Kluwer - Intellectual Property and Competition Law

Competition Law and Intellectual Property: A European Perspective ( INternational Competition Law Series 50)

Special Protection of Trade Marks with a Reputation under European Union Law

Trade Marks and Free Trade: A Global Analysis

European Media Law

European SPCs Unravelled: A Practitioner’s Guide to Supplementary Protection Certificates in Europe

European Merger Control: The Challenges Raised by Twenty Years Of Enforcement Experience (European Company Law Series): 07

Digital Competition Law in Europe: A Concise Guide

Commercial and Economic Law in the European Union

Safeguarding Companies' Rights in Competition and Anti-Dumping/ Anti-subsidies Proceedings, second edition ( International Competition Law series vol. 12) (International Competition Law, 12)

International Trademark Licensing

Springer Webvertising: Unfair Competition and Trademarks

Eu Competition Law: Between Public and Private Enforcement ( International Competition Law Series 55)

Literary Characters in Intellectual Property Law

European Design Protection: Commentary To Directive And Regulation Proposals

Springer - E-Commerce Law in Europe and the USA Book

Unfair Competition Law: European Union and Member States (International Competition Law Series)

Copyright Enforcement and the Internet (Information Law Series, 21)

Codification of European Copyright Law: Challenges and Perspectives ( Information Law Series 29)

EU Internet Law: Regulation and Enforcement

European Community Trade Mark: Commentary to the European Community Regulations

WTO Law: From a European Perspective