We can't find the internet
Attempting to reconnect
Something went wrong!
Hang in there while we get back on track
Price loading...
Character Merchandising: Protection Under IP Laws
Price data last checked 102 day(s) ago - refreshing...
Price History & Forecast
No Price Data Available
Price history will appear here once data is collected from Amazon.
Price Distribution
No price data available for histogram
Description
This book addresses the key issues, challenges and implications arising out of unauthorised acts of character merchandising. It offers deep insights into the philosophical justifications for the protection of persona. The book examines what qualifies as a character and its legal rights, namely property rights, personality rights and publicity rights. In the absence of any explicit statutory protection of characters, this work provides new insights into how intellectual property laws can be used to prevent unauthorized character merchandising. It critically evaluates various tests introduced by courts to determine the copyrightability of characters. It also analyses the dicta of the different courts justifying the effective protection of the rights of publicity. Since there is no uniform standard for the recognition and protection of image rights, this book presents a global perspective and developments on the subject with the help of judicial decisions. Drawing on the diverse judicial treatments, it explores whether an exclusive legal approach is required to address the concerns that emerge from unauthorised character merchandising. The book is of immense interest for researchers, academicians, policy makers and practitioners who work in this area. For researchers and academicians, the book offers new insights on how IP laws can be used to prevent unauthorized exploitation of persona. For practitioners, it provides an effective and more consistent approach to the interpretation of international intellectual property instruments. For policymakers, the objectives of protecting the legal rights of characters, is of specific interest. The book will further be of interest to governmental organizations and NGOs who want to advance their lawful merchandising agendas.
Product Specifications
- Format
- hardcover
- ASIN
- 9819756278
- Domain
- Amazon UK
- Release Date
- 01 September 2024
- Listed Since
- 19 June 2024
Barcode
No barcode data available
Similar Products You Might Like
95% match
Character Merchandising in Europe
Springer
£221.37
21 Jan 2026
95% match
Literary Characters in Intellectual Property Law
£85.03
07 Jan 2026
94% match
Intellectual Properties and the Protection of Fictional Characters: Copyright, Trademark, or Unfair Competition? (African Studies; 133)
ABC-CLIO
£63.84
03 Mar 2026
94% match
Copyright Law in the Digital World: Challenges and Opportunities
Springer
£144.17
13 Jan 2026
93% match
Wolters Kluwer - Intellectual Property and Competition Law
Wolters Kluwer
£132.00
18 Apr 2026
93% match
Routledge Internet Intermediaries and Trade Mark Rights Book
Routledge
£124.01
18 Apr 2026
93% match
Performing Copyright: Law, Theatre and Authorship
Hart Publishing
£83.74
28 Feb 2026
93% match
Technology, Intellectual Property Law and Culture: The Tangification of Intangible Cultural Heritage
£119.48
09 Dec 2025
93% match
Research Handbook on Intellectual Property and Digital Technologies
Edward Elgar Publishing
£180.00
12 Jan 2026
93% match
Wolters Kluwer - The Copyright / Trademark Interface Book
Wolters Kluwer
£130.00
18 Apr 2026
93% match
Research Handbook on Intellectual Property in Media and Entertainment
Edward Elgar Publishing
£156.97
07 Feb 2026
93% match
Edward Elgar Transnational Intellectual Property Law Textbook
Edward Elgar Publishing
£127.52
19 Apr 2026
93% match
Edward Elgar Intellectual Property and the Judiciary Book
Edward Elgar Publishing
£135.92
18 Apr 2026
93% match
Research Handbook on Intellectual Property Exhaustion and Parallel Imports
Edward Elgar Publishing
£246.54
07 Feb 2026
93% match
China Court Cases Intellectual Property Rights: Update and Commentary Version
Kluwer Law International
£164.00
10 Mar 2026
93% match
Secondary Liability of Internet Service Providers: 25 (Ius Comparatum - Global Studies in Comparative Law, 25)
Springer
£111.01
07 Mar 2026
93% match
Landmark Intellectual Property Cases and Their Legacy: IEEM International Intellectual Property Conferences
Kluwer Law International
£129.82
09 Mar 2026
93% match
A Critical Introduction to Intellectual Property Law: Texts, Cases and Materials
£93.57
11 Jan 2026
93% match
Research Handbook on Intellectual Property and Investment Law (Research Handbooks in Intellectual Property series)
Edward Elgar Publishing
£155.00
06 Jan 2026
93% match
Liability for Antitrust Law Infringements & Protection of IP Rights in Distribution (LIDC Contributions on Antitrust Law, Intellectual Property and Unfair Competition)
Springer
£80.22
28 Feb 2026
93% match
Edward Elgar Trademark Protection and Territoriality Challenges
Edward Elgar Publishing
£82.85
27 Feb 2026
93% match
International Intellectual Property Arbitration (Arbitration in Context Series)
Kluwer Law International
£197.00
12 Jan 2026
93% match
Balancing Copyright - A Survey of National Approaches: 18 (MPI Studies on Intellectual Property and Competition Law, 18)
Springer
£141.08
08 Mar 2026
93% match
Security Rights in Intellectual Property: 45 (Ius Comparatum - Global Studies in Comparative Law, 45)
Springer
£109.99
05 Mar 2026