£84.29

This is the most expensive it has ever been. Walk away.

£84 today · previous high £84 · all-time low £79

Analysis of specific aspects of marketing: in the age of technology

Amazon

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 55 days · 55 data points (no recent data)

Historical
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£84.29 £78.80 £80.00 £81.20 £82.39 £83.59 £84.79 26 July 2026 08 August 2026 22 August 2026 04 September 2026 18 September 2026
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Price Distribution

Price distribution over 55 days • 3 price levels

Days at Price
Current Price
40 days 14 days 1 day · current 0 10 20 30 40 £79 £80 £84 Days at Price

Price Analysis

Most common price: £79 (40 days, 72.7%)

Price range: £79 - £84

Price levels: 3 different prices over 55 days

Description

Marketing, traditionally seen as a set of strategies and techniques to promote and sell products, must now integrate technological advances and rising consumer expectations. Successful brands are those that take a proactive approach, using new technologies not only to meet consumers' needs, but also to anticipate their future desires.This book explores the challenges and opportunities presented by this technological onslaught. It highlights the adaptive strategies companies can adopt to successfully navigate this ever-changing environment. Drawing on the work of renowned thinkers such as Philip Kotler, as well as contributions from other marketing experts, we examine how organizations can turn technological threats into levers for growth.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
19 September 2025
Listed Since
21 September 2025

Barcode

No barcode data available

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