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Price Distribution

Price distribution over 48 days • 1 price levels

Days at Price

Price Analysis

Most common price: £56 (48 days, 100.0%)

Price range: £56 - £56

Price levels: 1 different prices over 48 days

Description

The book consists of 3 parts a) introduction to digital marketing, b) introduction to e-commerce and c) introduction to mobile banking. The first part presents and discusses various aspects of digital marketing, including the concept of value, the convergence of industries and the business models it generates; and the transformation of the industry and describes the main changes. The second part focuses essentially on e-commerce and discusses its main concepts and, in the case of Mozambique and other African countries, discusses strategies for its popularisation and massification, highlighting the strategic role played by telephone and postal companies in Mozambique, Africa and the world. The last part discusses mobile banking and highlights the role of mobile banking initiated by mobile phone operators in financial inclusion. Digital marketing, as a marketing atmosphere, does not make human capital obsolete or change the mission of organisations, but is in itself an added value compared to the traditional way of doing things. This is the reason for the title "Digital Marketing and E-commerce: making life easier for people and organisations".

Product Specifications

Format: paperback
ASIN: 6206992659
Category: Books > Subjects > Business, Finance & Law > Management
Domain: Amazon UK
Release Date: 27 December 2023
Listed Since: 28 December 2023

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Digital Marketing and E-Commerce: Making life easier for people and organisations

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It has never been this cheap. We have no record of a lower price.

Digital Marketing and E-Commerce: Making life easier for people and organisations

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

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