£74.00

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£74 today · cheaper than every other day in the last 3 months

Master the basics of marketing: With 80 exercises to test your knowledge

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£74.00 £70.30 £71.78 £73.26 £74.74 £76.22 £77.70 26 July 2026 09 August 2026 24 August 2026 08 September 2026 23 September 2026
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Description

Are you a student or an entrepreneur looking for quality support for your training or to boost your business? Mastering the Basics of Marketing is an ideal book to help you enrich your theoretical knowledge in marketing and communication.Marketing approach, 4Ps, Maslow's pyramid, PESTEL matrix, consumer behavior, communication... You will find all the fundamental principles presented by the author. These theories are illustrated with examples, diagrams and simple graphics to help you understand quickly and effectively.Mastering the Basics of Marketing is a comprehensive manual that you can rely on throughout your training.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
21 March 2023
Listed Since
22 March 2023

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