£66.99

Innovation de produits et gestion de la conception: Textes et cas

Price data last checked 22 day(s) ago - will refresh soon

View at Amazon

We'll watch every seller, every day. One email when your price arrives.

It has never been this cheap. We have no record of a lower price.

£67 today · cheaper than every other day in the last 1 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey
↓ Forecast
where the price is heading next
↓ Statistics
all-time high & low, recent range
↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 9 days · 9 data points (no recent data)

Historical
Generating forecast…
£66.99 £63.64 £64.98 £66.32 £67.66 £69.00 £70.34 06 September 2026 08 September 2026 10 September 2026 12 September 2026 14 September 2026

Price Distribution

Price distribution over 9 days • 1 price levels

Days at Price
9 days 0 2 5 7 9 £67 Days at Price

Price Analysis

Most common price: £67 (9 days, 100.0%)

Price range: £67 - £67

Price levels: 1 different prices over 9 days

Description

Ce livre est une version avancée de la gestion du marketing. Le livre définit ce qu'est un produit et un service et ses caractéristiques, les niveaux de produit, le cycle de vie du produit et les différents types, les modèles, les avantages et les inconvénients, le développement de nouveaux produits et les étapes ou le processus, la ligne de produits, le mélange de produits et le portefeuille de produits comme introduction. Les lecteurs connaîtront le positionnement des produits, l'importance et les avantages du positionnement des produits, le rôle d'un chef de produit de nos jours, les fonctions, les rôles et les responsabilités. Les produits et leur classification. La conception de nouveaux produits, ses défis et ses solutions. La conception d'une couleur, les façons de concevoir une couleur. Conception d'une forme, conception d'un logo ou d'un symbole et conception d'un slogan. Vous comprendrez également ce qu'est la communication et le processus, la mise en œuvre clé de la communication produit . Élaboration d'un programme publicitaire et types de programmes publicitaires. Publicité dans les médias sociaux. Accroître la sensibilisation des clients. Enfin, ils comprendront l'évolution d'un produit, la prise en compte du retour d'information du client et les modifications à apporter en fonction de ce retour d'information, en six étapes.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
01 October 2024
Listed Since
02 October 2024

Barcode

No barcode data available

Similar Products You Might Like

Inovação de produtos e gestão da conceção: Texto e casos
94% match

Inovação de produtos e gestão da conceção: Texto e casos

£66.99 14 Sep 2026
Innovating in Product/Process Development: Gaining Pace in New Product Development
81% match

Innovating in Product/Process Development: Gaining Pace in New Product Development

Springer

£108.01 04 Aug 2026
New Products Management
81% match

New Products Management

McGraw-Hill Education

£51.54 31 Aug 2026
Handbuch Product Ownership: Techniken und Instrumente im ganzheitlichen Produktmarketing
80% match

Handbuch Product Ownership: Techniken und Instrumente im ganzheitlichen Produktmarketing

Duncker & Humblot

£107.41 07 Aug 2026
Product Management A Complete Guide
80% match

Product Management A Complete Guide

£73.97 10 Aug 2026
Designing Complex Products with Systems Engineering Processes and Techniques
79% match

Designing Complex Products with Systems Engineering Processes and Techniques

CRC Press

£108.15 03 Aug 2026
Valuepack:Innovation Management and new product Development with brand management: A Theoretical and Practical Approach.
79% match

Valuepack:Innovation Management and new product Development with brand management: A Theoretical and Practical Approach.

PEARSON EDUCATION

Price unavailable
An Introduction to News Product Management: Innovation for Newsrooms and Readers
79% match

An Introduction to News Product Management: Innovation for Newsrooms and Readers

Routledge

£38.99 30 Aug 2026
The Perception of Quality: Mapping Product and Service Quality to Consumer Perceptions
79% match

The Perception of Quality: Mapping Product and Service Quality to Consumer Perceptions

Springer

£95.37 06 Aug 2026
Knowledge Perspectives of New Product Development: A Comparative Approach (Innovation, Technology, and Knowledge Management)
78% match

Knowledge Perspectives of New Product Development: A Comparative Approach (Innovation, Technology, and Knowledge Management)

Springer

£76.11 05 Aug 2026
Le marketing pour les managers en herbe: Compétences essentielles en marketing
78% match

Le marketing pour les managers en herbe: Compétences essentielles en marketing

£79.00 03 Sep 2026
Introduction to Product/Service-System Design
78% match

Introduction to Product/Service-System Design

Springer

£146.43 05 Aug 2026
Product Development Approaches A Complete Guide - 2019 Edition
78% match

Product Development Approaches A Complete Guide - 2019 Edition

5starcooks

£72.77 09 Sep 2026
Creating Customer Value Through Strategic Marketing Planning: A Management Approach
78% match

Creating Customer Value Through Strategic Marketing Planning: A Management Approach

Springer

£85.61 07 Aug 2026
Creating Customer Value Through Strategic Marketing Planning: A Management Approach
78% match

Creating Customer Value Through Strategic Marketing Planning: A Management Approach

Springer

£76.42 06 Aug 2026
Marketing Research: Within a Changing Information Environment
78% match

Marketing Research: Within a Changing Information Environment

£130.06 06 Aug 2026
Concepts et principes de la gestion de projet
78% match

Concepts et principes de la gestion de projet

£54.94 09 Sep 2026
Marketing pour les managers
78% match

Marketing pour les managers

£76.99 04 Sep 2026
Innovations in the Designing and Marketing of Information Services
78% match

Innovations in the Designing and Marketing of Information Services

Information Science Reference

£164.00 06 Aug 2026
Product Variety Management: Research Advances: 10 (International Series in Operations Research & Management Science, 10)
78% match

Product Variety Management: Research Advances: 10 (International Series in Operations Research & Management Science, 10)

Springer

£49.86 14 Aug 2026
Product Concept Design: A Review of the Conceptual Design of Products in Industry
78% match

Product Concept Design: A Review of the Conceptual Design of Products in Industry

Springer

£139.13 25 Jul 2026
Marketing: An Introduction -- Global Edition
78% match

Marketing: An Introduction -- Global Edition

PEARSON EDUCATION

£57.36 03 Aug 2026
Gestão do Conhecimento e Empreendedorismo: Inovação, Marketing e Competitividade Empresarial
78% match

Gestão do Conhecimento e Empreendedorismo: Inovação, Marketing e Competitividade Empresarial

Novas Edições Acadêmicas

£62.00 10 Sep 2026
Products Liability: A Managerial Perspective
78% match

Products Liability: A Managerial Perspective

Independently Published

£91.71 31 Aug 2026