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McGraw-Hill Education New Products Management

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£72.79 £52.39 £56.84 £61.29 £65.74 £70.19 £74.65 14 April 2026 06 May 2026 29 May 2026 20 June 2026 13 July 2026

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Description

New Products Management, 8/e, by Crawford and Di Bennedetto provides future new product managers, project managers and team leaders with a comprehensive overview of the new product development process including how to develop an effective development strategy, manage cross-functional teams across the organization, generate and evaluate concepts, manage the technical development of a product, develop the marketing plan, and manage the financial aspects of a project.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
16 February 2005
Listed Since
18 December 2006

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