£42.00

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£42 today · cheaper than every other day in the last 3 months

Stratégies de mécénat culturel: Analyse des pratiques brésiliennes

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Last 54 days · 54 data points (no recent data)

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£42.00 £39.90 £40.74 £41.58 £42.42 £43.26 £44.10 23 July 2026 05 August 2026 18 August 2026 31 August 2026 14 September 2026
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Price Distribution

Price distribution over 54 days • 1 price levels

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54 days 0 14 27 41 54 £42 Days at Price

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Most common price: £42 (54 days, 100.0%)

Price range: £42 - £42

Price levels: 1 different prices over 54 days

Description

Le parrainage culturel est une source de financement de la culture et une stratégie de communication qui a connu un essor spectaculaire dans les années 1980 et qui fait toujours partie du mix de communication des organisations. En utilisant une méthodologie d'entretien approfondi, cette étude vise à analyser les pratiques de mécénat culturel développées par les principales entreprises mécènes au Brésil. À partir de la question suivante : « Comment les entreprises brésiliennes comprennent-elles et gèrent-elles leurs stratégies de parrainage culturel ? », des entretiens approfondis ont été analysés avec huit grandes entreprises ayant différentes activités de parrainage culturel dans le pays (BNDES, Banco do Brasil - Centro Cultural Banco do Brasil SP, Itaú - Instituto Itaú Cultural, Petrobrás, BNB, Santander, Companhia de Gás da Bahia - BAHIAGÁS, Copel Geração e Transmissão). Ce livre présente une vue d'ensemble des pratiques de gestion de la stratégie de parrainage au Brésil, résultat de cette recherche monographique.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
27 May 2025
Listed Since
28 May 2025

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