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Springer Art and Business: Perspectives on Art-based Management (International Series in Advanced Management Studies)

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Description

Analyzing the relationship between the arts and business, this book offers an in-depth perspective on the increasingly common art-based strategies adopted by enterprises in various industries, with a focus on luxury sector. Pursuing an exhaustive, systematic, evidence-based and interdisciplinary approach, it explores the limits of potential strategic collaborations between the two fields. In addition, the book provides a structure for this field of inquiry, offering a solid basis for future research and highlighting the benefits of art-based strategies for executives. Each research strand explored in this book is supported by a representative case study.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
30 August 2020
Listed Since
23 May 2020

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