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Gestión de eventos deportivos: Aprovechar el marketing territorial para el desarrollo socioeconómico

Management

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Description

Los acontecimientos deportivos se han convertido en catalizadores de la transformación territorial. La aplicación de una estrategia de marketing territorial centrada en el deporte puede reforzar la competitividad del turismo internacional y acelerar los procesos de desarrollo regional. Este estudio pretende investigar el papel del deporte como integrador social clave dentro de las comunidades y explora cómo el marketing territorial puede impulsar el desarrollo económico y social. La investigación se estructura en tres secciones principales: El marketing aplicado al territorio, Las sinergias entre las partes interesadas y el territorio, y El papel de los acontecimientos deportivos y sus repercusiones.A través de un estudio de caso, la investigación destaca los acontecimientos deportivos como herramientas fundamentales para el desarrollo y la promoción del territorio. Además, mediante el análisis de las partes interesadas, el estudio identifica a los principales interesados que articulan las expectativas en torno a los beneficios del acontecimiento.Los resultados sugieren que la planificación estratégica y el marketing territorial, basados en las aportaciones de las partes interesadas, pueden contribuir significativamente a la revitalización socioeconómica de las zonas locales. La investigación futura se centrará en el desarrollo local mediante actividades integrales de planificación y marketing, mejorando el panorama socioeconómico.

Product Specifications

Format: paperback
ASIN: 6207719719
Category: Books > Subjects > Business, Finance & Law > Management
Domain: Amazon UK
Release Date: 27 June 2024
Listed Since: 28 June 2024

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Gestión de eventos deportivos: Aprovechar el marketing territorial para el desarrollo socioeconómico

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