City Branding and Promotion: The Strategic Approach (Routledge Contemporary Perspectives on Urban Growth, Innovation and Change) - Image 1

£45.61

Routledge City Branding and Promotion: The Strategic Approach (Routledge Contemporary Perspectives on Urban Growth, Innovation and Change)

Name: City Branding and Promotion: The Strategic Approach (Routledge Contemporary Perspectives on Urban Growth, Innovation and Change)
Brand: Routledge
Price: 45.61 GBP
Availability: InStock

Urban & Land Use Planning

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Description

This book explores theoretical concepts of strategic promotion and place branding in cities. It outlines the issues associated with strategic management of urban territories and highlights various types of development strategies that seek to encourage socio-economic development, growth and city branding, particularly within the tourism industry. It examines the rules and methods for analysing the current branding of a city and how new branding and promotion strategies are created. Through a range of international examples the book considers the missions, aims and implementation of branding strategies and the importance of monitoring and controlling procedures. The first part of the book provides theoretical context, followed by a detailed exploration of the promotional and branding strategy prepared for the city of Tomaszów Mazowiecki in Poland. This book provides the reader with theoretical and practical insights on city branding and will appeal to scholars and students in urban studies, geography, tourism, management and economics.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 0367730197
Category: Books > Subjects > Arts & Photography > Architecture > Urban & Land Use Planning
Domain: Amazon UK
Release Date: 18 December 2020
Listed Since: 14 October 2020

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Routledge City Branding and Promotion: The Strategic Approach (Routledge Contemporary Perspectives on Urban Growth, Innovation and Change)

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