City Branding and Promotion: The Strategic Approach (Routledge Contemporary Perspectives on Urban Growth, Innovation and Change) - Image 1

£45.61

Routledge City Branding and Promotion: The Strategic Approach (Routledge Contemporary Perspectives on Urban Growth, Innovation and Change)

Name: City Branding and Promotion: The Strategic Approach (Routledge Contemporary Perspectives on Urban Growth, Innovation and Change)
Brand: Routledge
Price: 45.61 GBP
Availability: InStock

Urban & Land Use Planning

This is the most expensive it has ever been. Walk away.

£46 today · previous high £46 · all-time low £39

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 90 days • 90 data points

Historical

Generating forecast...

Price Distribution

Price distribution over 90 days • 3 price levels

Days at Price

Current Price

Price Analysis

Most common price: £39 (64 days, 71.1%)

Price range: £39 - £46

Price levels: 3 different prices over 90 days

Description

This book explores theoretical concepts of strategic promotion and place branding in cities. It outlines the issues associated with strategic management of urban territories and highlights various types of development strategies that seek to encourage socio-economic development, growth and city branding, particularly within the tourism industry. It examines the rules and methods for analysing the current branding of a city and how new branding and promotion strategies are created. Through a range of international examples the book considers the missions, aims and implementation of branding strategies and the importance of monitoring and controlling procedures. The first part of the book provides theoretical context, followed by a detailed exploration of the promotional and branding strategy prepared for the city of Tomaszów Mazowiecki in Poland. This book provides the reader with theoretical and practical insights on city branding and will appeal to scholars and students in urban studies, geography, tourism, management and economics.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 0367730197
Category: Books > Subjects > Arts & Photography > Architecture > Urban & Land Use Planning
Domain: Amazon UK
Release Date: 18 December 2020
Listed Since: 14 October 2020

Barcode

No barcode data available

Routledge City Branding and Promotion: The Strategic Approach (Routledge Contemporary Perspectives on Urban Growth, Innovation and Change)

This is the most expensive it has ever been. Walk away.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Place Branding: Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced

Sustainable City and Creativity: Promoting Creative Urban Initiatives

Rethinking Place Branding: Comprehensive Brand Development for Cities and Regions

Nation-branding in Practice: The Politics of Promoting Sports, Cities and Universities in Kazakhstan and Qatar (Interventions)

Ambiance, Tourism and the City (Ambiances, Atmospheres and Sensory Experiences of Spaces)

Knowledge and the City: Concepts, Applications and Trends of Knowledge-Based Urban Development: 52 (Routledge Studies in Human Geography)

The Business of Sustainable Tourism Development and Management

Tourism and Innovation (Contemporary Geographies of Leisure, Tourism and Mobility)

Inter-Regional Place Branding: Best Practices, Challenges and Solutions

Strategic Management in Sport

Strategic Communication: An Introduction to Theory and Global Practice

International Luxury Brand Strategy

Branding Berlin: From Division to the Cultural Capital of Europe (Routledge Research in Cultural and Media Studies)

Urban Geopolitics: Rethinking Planning in Contested Cities (Routledge Studies in Urbanism and the City)

Tourism and the Metropolis: Exploring Conceptual and Geographical Frontiers

Sport Brands (Routledge Sports Marketing Series)

The Routledge Companion to Urban Media and Communication

Creative Approaches to Planning and Local Development: Insights from Small and Medium-Sized Towns in Europe

Marketing Communications in Tourism and Hospitality

Tourism Destination Development: Turns and Tactics (New Directions in Tourism Analysis)

Tourism and the Experience Economy in the Digital Era: Behaviours and Platforms

The Routledge Handbook of Small Towns

The Chinese City

Tourism Safety, Security and Resilience: Integrated Community-Based Approaches (Contemporary Geographies of Leisure, Tourism and Mobility)