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£47.80

Cambridge University Press Value Creation and Sport Management

Name: Value Creation and Sport Management
Brand: Cambridge University Press
Price: 47.8 GBP
Availability: InStock

143 b/w illus. 41 colour illus. 43 table

Strategy

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Description

The sports business has become one of the fastest-growing industries in recent years. Sports organizations now have the potential to generate massive amounts of revenue through a variety of different channels, including broadcasting rights, advertising and branding. However, the rise of sports-related business has so far received relatively little attention from management scholars and social scientists. This book argues that we can no longer afford to ignore this important economic and social phenomenon. It presents a conceptual framework based on the concept of value creation to show how we can understand and explain the success and failure of sports organizations. Key concepts are illustrated with case studies of sporting organizations, including Real Madrid, FC Barcelona and the Americas Cup. Written by a team of authors from one of Spain's leading business schools, it provides a unique set of theoretical and practical insights for researchers and sports organization managers.

Product Specifications

Brand: Cambridge University Press
Model: 143 b/w illus. 41 colour illus. 43 table
Format: hardcover
ASIN: 0521199239
Category: Books > Subjects > Business, Finance & Law > Management > Strategy
Domain: Amazon UK
Release Date: 29 July 2010
Listed Since: 02 December 2009

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Cambridge University Press Value Creation and Sport Management

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