£48.00

Vestirse para ser: El consumo de símbolos de imagen de marca a través de la comunicación visual en la moda

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Price levels: 1 different prices over 70 days

Description

Este libro se basa en el estudio de la semiología por su capacidad para dar sentido al consumo de lo simbólico en la sociedad contemporánea. El libro aborda las preferencias estéticas como uno de los principales medios de afirmación de la personalidad cuando se asocia al hecho de que la moda actúa como elemento visual y simbólico y como productora del deseo de "vestirse para ser". Este término se refiere a valores de interacción y vida social, en el sentido de pagar un diferencial de precio cobrado por marcas de prestigio, y la visualidad es la responsable de crear este valor añadido, que es de naturaleza afectiva y emocional y originado por la publicidad. La publicidad también es objeto de estudio y está presente por las características y objetivos de su lenguaje, tan importante en las campañas de una marca con el objetivo de que el consumidor desee un producto a partir de un conjunto de elementos visuales que caracterizan a esa marca, vinculándolos a una representación simbólica (logotipo). De este modo, el libro reflexiona sobre el deseo del consumidor no sólo por el producto, sino también por su poder de significación.

Product Specifications

Format: paperback
ASIN: 6206975355
Category: Books > Subjects
Domain: Amazon UK
Release Date: 22 December 2023
Listed Since: 23 December 2023

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Vestirse para ser: El consumo de símbolos de imagen de marca a través de la comunicación visual en la moda

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