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Semiótica social visual en la comunicación política marroquí

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Description

El análisis del contenido de los materiales de las campañas políticas ha sido escaso y casi siempre se ha centrado en los materiales textuales disponibles. Este libro, sin embargo, se aleja de las normas habituales de analizar los materiales textuales y se centra en las imágenes fotográficas que aparecen en la mayoría de los materiales de las campañas políticas, especialmente en los programas electorales. Este libro ayuda a los lectores a comprender el sistema de lenguaje visual inherente a los programas electorales. Pretende mostrar cómo los elementos visuales influyen en el grado de adopción de una buena campaña estratégica. Mediante la adopción del análisis semiótico social, los elementos visuales ayudarán a leer las ideologías y los mensajes latentes de las imágenes. En este libro, el autor utilizó la "gramática visual" adoptada por Kress y Van Leeuwen para examinar quince imágenes extraídas del programa electoral del Partido de la Justicia y el Desarrollo (PJD) que publicó Al-Misbah: Semanario Integral, durante la campaña para las elecciones de noviembre de 2011. Este libro es una revisión de las teorías de fundamentación de la semiótica en el contexto político marroquí. Este libro muestra que el PJD utiliza imágenes cuidadas en su campaña electoral para transmitir Poder e Ideología.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
27 February 2023
Listed Since
28 February 2023

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