£65.00

Gestione strategica delle relazioni pubbliche: Un approccio alla costruzione dello scenario del settore pubblico afghano

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Description

Le relazioni pubbliche sono una professione critica nella società contemporanea, caratterizzata da interazioni, relazioni e responsabilità globali. L'approccio alla costruzione di scenari della gestione strategica delle relazioni pubbliche rappresenta un approccio moderno o postmoderno alla gestione. Il libro inizia con l'approccio alla costruzione di scenari per la gestione strategica delle relazioni pubbliche nel settore pubblico dell'Afghanistan. Il libro presenta un modello di relazioni pubbliche nella gestione strategica ed esamina i segmenti della costruzione dello scenario: la scansione dell'ambiente e del settore pubblico, i problemi e la costruzione dello scenario, la coltivazione e la valutazione delle relazioni, l'effetto delle relazioni sulla reputazione, la pianificazione e la valutazione strategica dei programmi di comunicazione e il modo in cui i media possono essere utilizzati per favorire il processo di gestione strategica.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
25 October 2022
Listed Since
26 October 2022

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