£61.00

Come costruire la fedeltà dei clienti in una PMI per massimizzare il profitto: Il marketing verso l'emergere delle piccole e medie imprese in Camerun

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Description

Il marketing non è sempre esistito, deve la sua comparsa e la sua prosperità all'evoluzione dell'economia e alla modifica sempre maggiore del comportamento umano. Il marketing è una scienza integrativa e trasversale, cioè una scienza che utilizza altre scienze (statistica, matematica, economia, psicologia, sociologia, ecc. Sarebbe dunque importante che un buon numero di PMI camerunesi integrasse il marketing in tutte le sue forme per ottimizzare i loro profitti e sviluppare il loro settore di attività per un miglior seguito e sviluppo della clientela. Infine, il marketing è una scienza di gestione dinamica, il che significa che il marketer deve adattarsi al contesto e alle realtà del suo ambiente, ma allo stesso tempo deve modificare il suo comportamento. Questo studio si concentra su come costruire la fedeltà dei clienti in una piccola e media impresa al fine di ottimizzare il profitto. Una sfida per le PMI camerunesi cerca di fare luce su questo problema.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
22 December 2021
Listed Since
23 December 2021

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