Modeling the Factors Affecting the Adoption of Mobile Commerce: A Study of Malaysia Higher Institutions - Image 1

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LAP Lambert Academic Publishing Modeling the Factors Affecting the Adoption of Mobile Commerce: A Study of Malaysia Higher Institutions

Name: Modeling the Factors Affecting the Adoption of Mobile Commerce: A Study of Malaysia Higher Institutions
Brand: LAP Lambert Academic Publishing
Price: 63.83 GBP
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Computing & Internet

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Description

Mobile commerce also known as M-commerce is thought to be the next big phase in technologically dependent society after following E-commerce era. This study aims to identify some factors that affect the adoption of M-commerce in Malaysia by developing M-commerce adoption Model based on exiting technology model such as, TRA, TPB, TAM and DOI. Structural Equation Modeling (SEM) is used to test the proposed model. The findings revealed that Perceived Usefulness, Perceived Ease of Use and Perceived trust are positively associated with consumer attitude towards use which is affecting consumer intention to use. PI and perceived cost were found to have insignificant effect on consumer attitude towards use. The findings made a contribution, allowing us to understand the factors that can affect the adoption of M-commerce. The findings have showed that the extended and modified model has good fit to the early adopter of M-commerce services and it explained 39 percent of the consumer's intentions to adopt M-commerce services. The proposed M-commerce model has the potential to use as a basis for industry players' evaluation of adoption potential of new M-commerce services.

Product Specifications

Brand: LAP Lambert Academic Publishing
Format: paperback
ASIN: 6139954851
Category: Books > Subjects > Computing & Internet
Domain: Amazon UK
Release Date: 30 November 2018
Listed Since: 26 December 2018

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It has never been this cheap. We have no record of a lower price.

LAP Lambert Academic Publishing Modeling the Factors Affecting the Adoption of Mobile Commerce: A Study of Malaysia Higher Institutions

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