£49.00

LAP Lambert Academic Publishing Perception Engineering: Image Reputation Brand

Name: Perception Engineering: Image Reputation Brand
Brand: LAP Lambert Academic Publishing
Price: 49.0 GBP
Availability: InStock

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Description

Perception helps to understand the world around us. It is the same in business life for companies’ customers. More a service or a product is perceived to be excellent by its stakeholders, better the producer company makes difference in its sector against its competitors. There are certain strategic components like image, reputation and brand which provide that to the company through perception engineering. Those experienced or felt value creators need to be well engineered and taken care of meticulously as to create desired meaning for the products or services on target audiences' perception. Results of two survey researches examined in this book proved that all the efforts for a distinguished image and for a respected reputation to build a unique brandare paid off.

Product Specifications

Brand: LAP Lambert Academic Publishing
Format: paperback
ASIN: 6139863406
Category: Books > Subjects > Business, Finance & Law > Management > Balanced Scorecard
Domain: Amazon UK
Release Date: 13 July 2018
Listed Since: 07 August 2018

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LAP Lambert Academic Publishing Perception Engineering: Image Reputation Brand

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