£48.00

LAP Lambert Academic Publishing Marketing Research

Name: Marketing Research
Brand: LAP Lambert Academic Publishing
Price: 48.0 GBP
Availability: InStock

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Description

Marketing research aims to take some of the risk out of marketing decisions by providing information that can form part or all of the basis of decision-making. It is applicable to all aspects of marketing-mix decisions and should be an integral part of the process of formulating marketing strategy. Marketing research can help in a variety of studies and makes use of both primary and secondary data sources. This book is introducing various methods of marketing research from well-know authors dealing with this topic.

Product Specifications

Brand: LAP Lambert Academic Publishing
Format: paperback
ASIN: 3659966614
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 22 April 2019
Listed Since: 17 May 2019

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LAP Lambert Academic Publishing Marketing Research

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