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Internet Commerce: Management Approaches by Global & Indian Companies

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£80.00 £76.00 £77.60 £79.20 £80.80 £82.40 £84.00 25 July 2026 09 August 2026 25 August 2026 10 September 2026 26 September 2026
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Price levels: 1 different prices over 64 days

Description

Global e-commerce, created by the convergence of information and communication technologies, transcends business boundaries while changing the landscape of the twenty-first century global economy. Although still in an infancy stage its impact has already been colossal in just few years. Various constituencies (such as individual institutions, governments and nations) around the world are recognizing its benefits. Give its importance and unprecedented growth potential there is a need for research addressing various e-commerce issues, especially the dimensions influencing its growth and role as a new electronic distribution channel This kind of book would be providing a framework for analyzing CRM approaches as a marketing tool while focusing on this theme the study also presents the discussion of the key building blocks impacting the diffusion of domestic and global e-commerce and future research direction.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
12 October 2021
Listed Since
06 November 2021

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No barcode data available

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