Scholars' Press The acculturation impact on luxury consumption motivations: a case of Chinese consumers living in the UK

Brand Endorsement through Ethnocentric & National Identity Perspective

Scholars' Press

The Influence of Western Consumerism on Eastern Culture: A Consumer Behaviour Perspective (Routledge Studies in Marketing)

Gamification Effect on Brand Engagement

Effect of Psychographic Factors on Consumer’s Attitude: toward Cause Related Marketing

Property-led Urban Development in China: Role, Impact and Future

VDM Verlag

Impact of a Brand on Consumer Decision-making Process: Case study on Bellona furniture company

VDM Verlag

The cultural politics in Chinese EFL textbooks: A discourse approach

VDM Verlag

Predictive Brand Switching Behaviour: A Special Reference to Mobile Phone Users

The Cultural Clash: Chinese Traditional Native-Place Sentiment and the Anti-Chinese Movement

Bloomsbury Academic

What Are The Impacting Factors of Channel Evolution?: A Macromarketing Study in The People's Republic of China

VDM Verlag

Family capital and self-rated health of older adults in rural China

Migrant Workers’ Old-age Insurance Policy in China: Beyond an Economic Development Perspective

Chinese Immigrant Adaptation in Western Societies: A Cross-National Comparison (Routledge Studies of Diasporic Peoples)

Routledge

Integrated marketing communications: An strategic brand perspective

City Logistics in China: An Empirical Study from An Emerging-Market-Economy Country

Consumer Switching Behavior Among Nigerian Mobile Phone Users: The Mediating Role of Customer Satisfaction

Synergizing Low-Altitude and Low-Carbon Economies: Opportunities and Challenges in the Chinese Context

Self-Construction in a Transcultural Context: Young Chinese Immigrants Constructing Selves in the UK

Springer

Self-Construction in a Transcultural Context: Young Chinese Immigrants Constructing Selves in the UK

Springer

Culture and Technology Integration in Higher Education: An Ethnographic Study in China

Cambridge Scholars Publishing

German-based african immigrants’ Transnational sphere:: strategies of Incorporation and the creation ofIdentity in an expanded European Union

English in China: Creativity and Commodification (China Perspectives)

Investigation factors affects brand loyalty: Applying theories of brand loyalty

How to implement Lean Six Sigma in China: a case study of three manufacturing companies