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VDM Verlag From Propaganda to Persuasion: The Evolution of Chinese Population and Family Planning Slogans and Posters

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£68.40 £65.35 £66.02 £66.68 £67.35 £68.01 £68.68 25 July 2026 11 August 2026 28 August 2026 14 September 2026 01 October 2026
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Description

China?s family planning slogans and posters, looked at over time, reflect an evolution in the communication approach used by the Chinese government. This study employs an empirical approach to record family planning slogans and posters from provinces throughout China. It is informed by an interrogation of the 5W model, i.e. ?Sender?Receiver-Media- Content-Effect?, and the ?Contemporary Situations? Main Problems?Countermeasures? approach. Specific methods employed in the study are field research, in- depth interviews, quantitative content analysis and surveys. The research has determined that changes in the political, economic, technological and population environments in China have been accompanied by significant transitions in China?s family planning slogans and posters. The Chinese government appears to have re-conceptualised its orientation from control to service. The intimidatory and forceful slogans and posters of the past have been replaced by more humanistic contemporary ones. The old propaganda model of family planning slogans and posters is undergoing transformation in China to the persuasion model.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
16 March 2010
Listed Since
23 March 2010

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