£83.00

OmniScriptum Séance cinéma ou soirée télévision?: Le rôle médiateur de l'expérience sur l'intention des consommateurs (Omn.Univ.Europ.)

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Last 70 days · 70 data points (no recent data)

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£83.00 £78.85 £80.51 £82.17 £83.83 £85.49 £87.15 14 April 2026 01 May 2026 18 May 2026 04 June 2026 22 June 2026

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70 days 0 18 35 53 70 £83 Days at Price

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Most common price: £83 (70 days, 100.0%)

Price range: £83 - £83

Price levels: 1 different prices over 70 days

Description

Dans le contexte actuel de rapprochement technologique entre le cinéma et le domicile, comment le "spectateur-consommateur" fait-il l'arbitrage entre une séance au cinéma et une soirée télévision à domicile ? Pour répondre à cette question, cet ouvrage propose une analyse comparée de l'expérience vécue d'un film au cinéma et à domicile. En outre, nous démontrons que le rôle médiateur de cette expérience explique mieux l'intention du consommateur que la simple prise en compte des variables traditionnelles du marketing (sexe, âge, implication, expertise, etc.). About the Author Docteur en Sciences de Gestion, spécialisé dans l'étude du comportement du consommateur et le marketing des biens culturels.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
25 January 2011
Listed Since
26 January 2011

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