Consumer Research for Museum Marketers: Audience Insights Money Can't Buy - Image 1

£80.36

Altamira Press Consumer Research for Museum Marketers: Audience Insights Money Can't Buy

Name: Consumer Research for Museum Marketers: Audience Insights Money Can't Buy
Brand: Altamira Press
Price: 80.36 GBP
Availability: InStock

Museums

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Description

What museum does not want insight into what its visitors and potential visitors are looking for? Nearly every function within the museum benefits from a deeper understanding of visitors: curators, educators, fundraisers, marketers, store and cafe managers, guards, and volunteers. This book creatively instructs museums on how to study visitors to make their exhibits, programs, and shops more appealing for all segments of the public. Each chapter identifies an observed visitor behavior or attitude and details how it can significantly affect attendance, satisfaction, and loyalty. The author's approach explains how all museum personnel can participate in valuable observational research without breaking the bank on expensive studies.

Product Specifications

Brand: Altamira Press
Format: hardcover
ASIN: 0759118086
Category: Books > Subjects > Arts & Photography > Exhibition & Collection Catalogs > Museums
Domain: Amazon UK
Release Date: 28 December 2009
Listed Since: 31 August 2009

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Altamira Press Consumer Research for Museum Marketers: Audience Insights Money Can't Buy

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