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LAP Lambert Academic Publishing Permission Marketing: Awareness, Perceptions, & Preferences in Gujarat

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Description

This book is a result of primary research about customers' Awareness, Perceptions, & Preferences in the six major cities of Gujarat state of India. Attempt has been made to get insight of level of customer awareness about permission marketing, and customers' perceptions and preferences about unwanted marketing communications, particularly, unwanted tele-calling, SMS, Spam, direct mail etc. Suggestions are made to help marketers in designing effective and anticipated marketing communication strategy.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
10 January 2012
Listed Since
12 January 2012

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