Language Variety Choice in Moroccan TV Advertising:: A Sociolinguistic Study - Image 1

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LAP Lambert Academic Publishing Language Variety Choice in Moroccan TV Advertising:: A Sociolinguistic Study

Name: Language Variety Choice in Moroccan TV Advertising:: A Sociolinguistic Study
Brand: LAP Lambert Academic Publishing
Price: 65.0 GBP
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Description

The present study is a sociolinguistic analysis of language variety choice in Moroccan television advertising discourse. To find out whether language variety choice is random as some admen claim or whether it is rule-governed, we relate admen's choices to sociolinguistic norms generally governing language variety choice in the Moroccan multilingual speech community. The general hypothesis is that the use of the language varieties as governed by the context of advertising would coincide with the diglossic function of these varieties in the speech community. As data, we examine a sample consisting basically of ads recorded over two weeks from the Moroccan national television channel, TVM. Language variety distribution in these ads is examined according to five variables, deemed significant to language choice: the circumstances of broadcast, the medium (written/spoken), the social domain of use of the product, the nature of participation and the persuasive genre.

Product Specifications

Brand: LAP Lambert Academic Publishing
Format: paperback
ASIN: 3846535028
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 09 January 2012
Listed Since: 10 January 2012

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It has never been this cheap. We have no record of a lower price.

LAP Lambert Academic Publishing Language Variety Choice in Moroccan TV Advertising:: A Sociolinguistic Study

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