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EAE Editorial Academia Espanola Análisis de la Aplicación de la Memética en el Diseño Gráfico: Una propuesta para la inserción de memes en símbolos

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Description

Existen, aunque no nos percatemos de ello, mínimas unidades de información en nuestros cerebros, libros, ilustraciones y computadoras que conforman todo lo que somos. Los seres humanos nos distinguimos como la especie dominante no por nuestra inteligencia, sino por nuestra capacidad de imitación. Es así como estas pequeñas ideas se propagan y transmiten su información a otros cerebros. ¿Increíble? Sí. ¿Complicado? No tanto. Nosotros los diseñadores generamos memes gráficos día a día como parte de un proceso inconsciente. Un meme gráfico es una unidad de información compleja y memorable que, por medio de la imitación, busca auto-replicarse utilizando las imágenes como sus vehículos de transmisión. Tales vehículos pueden ser fotografías, grafitti, logos, billboards, una valla publicitaria, un cartel, televisión y otros medios visuales utilizados en la cultura.A pesar de que su uso ya se extiende moderadamente en el contexto de la mercadotecnia viral, no es suficiente para un análisis desde una perspectiva visual y útil para el diseño gráfico. Ésta es una pequeña gran idea que posee el potencial de cambiar la forma en la que diseñamos y en la que los demás perciben el diseño gráfico.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
02 January 2012
Listed Since
06 January 2012

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