Discursive Power of Memes in Digital Culture - Routledge - Image 1

£102.72

Routledge Discursive Power of Memes in Digital Culture - Routledge

Name: Discursive Power of Memes in Digital Culture - Routledge
Brand: Routledge
Price: 102.72 GBP
Availability: InStock

Communication

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Description

Explore how internet memes function as powerful tools for cultural, economic, and political critique in this comprehensive academic analysis. This Routledge Studies in New Media and Cyberculture volume examines the production, dissemination, and real-world implications of memes across online and offline spaces. Through case studies of purposefully created and consumed memes, the book reveals how images, animated GIFs, and videos are remixed with intertextual references to popular culture to convey humour, social commentary, and ideological messages. Readers gain insight into semiotics and the mechanics of viral communication, enabling a deeper understanding of how digital culture shapes meaning-making and public discourse in contemporary society.

Key Features

Analyses the production and dissemination of internet memes as a distinct genre of online communication within digital culture.

Examines cases of cultural, economic, and political critique expressed through memes and their real-world implications.

Explores how images, animated GIFs, and videos are remixed with intertextual references to convey meaning and social commentary.

Published by Routledge as part of the New Media and Cyberculture series, offering academically rigorous research on semiotics and digital discourse.

Connects online meme culture with offline discussions, providing comprehensive coverage of how memes navigate across communication spaces.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138588407
Category: Books > Subjects > Reference > Words, Language & Grammar > Communication
Domain: Amazon UK
Release Date: 21 February 2019
Listed Since: 17 November 2018

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Routledge Discursive Power of Memes in Digital Culture - Routledge

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