£115.85

Routledge - The Discursive Power of Memes in Digital Culture

Name: Routledge - The Discursive Power of Memes in Digital Culture
Brand: Routledge
Price: 115.85 GBP
Availability: InStock

Communication

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Description

Internet memes have become a fundamental part of how we communicate. They are shared, tweeted, and discussed both online and offline, forming a new genre of digital expression. This book from the Routledge Studies in New Media and Cyberculture series examines the production and dissemination of these digital artifacts to help you better navigate modern digital culture. By studying the way images, animated GIFs, and videos are remixed, this work looks at how memes incorporate intertextual references to popular culture. The text explores how the purposeful creation and consumption of memes can lead to cultural, economic, and political critique. It provides a deep look into the semiotics and ideology behind the memes that shape our online world, making it an essential resource for understanding the real-world implications of digital communication.

Key Features

Examines internet memes as a new genre of online communication used across digital and offline spaces.

Analyzes how memes function as tools for cultural, economic, and political critique.

Explores the use of remixed images, animated GIFs, and videos in digital media.

Investigates the role of intertextual references and popular culture in meme production.

Provides insights into the dissemination and real-world implications of digital content.

Part of the Routledge Studies in New Media and Cyberculture academic series.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138588407
Category: Books > Subjects > Reference > Words, Language & Grammar > Communication
Domain: Amazon UK
Release Date: 21 February 2019
Listed Since: 17 November 2018

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Routledge - The Discursive Power of Memes in Digital Culture

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