The Discursive Power of Memes in Digital Culture: Ideology, Semiotics, and Intertextuality (Routledge Studies in New Media and Cyberculture) - Image 1

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Routledge The Discursive Power of Memes in Digital Culture: Ideology, Semiotics, and Intertextuality (Routledge Studies in New Media and Cyberculture)

Name: The Discursive Power of Memes in Digital Culture: Ideology, Semiotics, and Intertextuality (Routledge Studies in New Media and Cyberculture)
Brand: Routledge
Price: 40.99 GBP
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Computing & Internet

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Description

Shared, posted, tweeted, commented upon, and discussed online as well as off-line, internet memes represent a new genre of online communication, and an understanding of their production, dissemination, and implications in the real world enables an improved ability to navigate digital culture. This book explores cases of cultural, economic, and political critique levied by the purposeful production and consumption of internet memes. Often images, animated GIFs, or videos are remixed in such a way to incorporate intertextual references, quite frequently to popular culture, alongside a joke or critique of some aspect of the human experience. Ideology, semiotics, and intertextuality coalesce in the book’s argument that internet memes represent a new form of meaning-making, and the rapidity by which they are produced and spread underscores their importance.

Product Specifications

Brand: Routledge
Format: Paperback
ASIN: 0367661330
Category: Books > Subjects > Computing & Internet
Domain: Amazon UK
Release Date: 30 September 2020
Listed Since: 24 July 2020

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Routledge The Discursive Power of Memes in Digital Culture: Ideology, Semiotics, and Intertextuality (Routledge Studies in New Media and Cyberculture)

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