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ÉDITIONS UNIVERSITAIRES EUROPÉENNES Évaluation des stratégies des laboratoires pharmaceutiques (Omn.Univ.Europ.)

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Last 69 days · 69 data points (no recent data)

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£51.00 £48.45 £49.47 £50.49 £51.51 £52.53 £53.55 25 July 2026 11 August 2026 28 August 2026 14 September 2026 01 October 2026
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Price Distribution

Price distribution over 69 days • 1 price levels

Days at Price
69 days 0 17 35 52 69 £51 Days at Price

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Most common price: £51 (69 days, 100.0%)

Price range: £51 - £51

Price levels: 1 different prices over 69 days

Description

Crise de confiance, scandales, blockbusters, génériques, perte des brevets, vieillissement de la population, gestion de la logistique... Tous ces termes qualifient aujourd'hui le monde dans lequel évoluent les laboratoires pharmaceutiques. La majorité des laboratoires ont mis en place des stratégies pour conserver des forts niveaux de rentabilité. Nous avons analysé quelles sont ces différentes stratégies et en quoi elles prennent en compte les différents enjeux majeurs actuels. Cette analyse financière de la stratégie a été décidée à la suite d'une étude théorique des critères faisant un business model et d'une étude empirique, en interviewant des professionnels du secteur interne et externe. Deux matrices ont constitué la base de réflexion et d'analyse de plusieurs laboratoires : la première matrice analysant la réussite financière et la seconde la stratégie. Ainsi nous avons mis en avant plusieurs tendances stratégiques toutes alignées avec de forts résultats financiers.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
02 December 2014
Listed Since
26 December 2014

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