diplom.de Revising concepts for interfirm collaboration: A case-based approach

Diplomarbeit, die am 21.02.2003 erfolgreich an einer Internationale Wirtschaftshochschule in Deutschland im Fachbereich Betriebswirtschaftslehre eingereicht wurde. Abstract: Technical advances and strategic reconsiderations in the Business-to-Business (B2B) market have led companies to meet new challenges with innovative forms of collaboration. Since 1999, industrial organizations have separately attempted to enable common interfirm trade with the help of online trading platforms and e-marketplaces. In most industries, the use of these platforms has been reduced to low numbers of intra-industry transactions between first-movers and strategic visionaries. Despite their damped optimism, companies' readiness has progressed along with the market potential. Tackling the initial weaknesses, an integrative B2B trading network that is based on true interoperability and openness is now well-positioned to exploit this increased potential. At the example of Eastman Chemical Corporation, this paper analyzes the possibilities of creating a completely revised interfirm collaboration network. Table of Contents: |Index of figures|III |Index of tables|IV |List of abbreviations|V 1.|Introduction|1 1.1|Statement of purpose|1 1.2|Research focus and goal|2 1.3|Outline|2 2.|The case of Eastman Chemical Company|3 2.1|Company background|3 2.2|Overview of corporate e-business portfolio|3 2.3|Backbone of current IT infrastructure|4 2.4|Strategic focus in the chemical industry|6 3.|Comparison and extension of collaboration forms|7 3.1|Organizational responses to current challenges|7 3.2|B2B collaboration models|8 3.2.1|Traditional view of collaboration|8 3.2.2|Selected non-equity interfirm relations|9 3.2.3|Selected equity interfirm relations|9 3.2.4|Strategic outsourcing of non-core activities|10 3.2.5|From portals and catalogues to e-marketplaces|11 3.3|Review of collaboration models|14 4.|Creating a framework for dynamic collaboration|17 4.1|Current cha...