An overview of buying habits of America's growing demographic segment: Hispanic Consumers, Their Buying Pattern by Country of Origin and the Impact of Advertising and Promotion on their Sales - Image 1

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LAP Lambert Academic Publishing An overview of buying habits of America's growing demographic segment: Hispanic Consumers, Their Buying Pattern by Country of Origin and the Impact of Advertising and Promotion on their Sales

Name: An overview of buying habits of America's growing demographic segment: Hispanic Consumers, Their Buying Pattern by Country of Origin and the Impact of Advertising and Promotion on their Sales
Brand: LAP Lambert Academic Publishing
Price: 56.0 GBP
Availability: InStock

Medical, Legal & Social Sciences

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Description

The dissertation examines how consumers of Mexican American and El Salvadoran American backgrounds are influenced when it comes to both advertising and promotion in their purchase decision's. The study highlights both the differences and similarities between two distinct Hispanic market segments. The study discusses how the English and Spanish language influences each segment in their purchase decisions for both advertising and sales promotion. The Mexican American and El Salvadoran American segments' preference for retail purchase locations are examined. Additionally, both segments were analyzed for their preference for brand in relation to price.

Product Specifications

Brand: LAP Lambert Academic Publishing
Format: paperback
ASIN: 3838342720
Category: Books > Subjects > Biography > Medical, Legal & Social Sciences
Domain: Amazon UK
Release Date: 06 June 2010
Listed Since: 09 June 2010

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LAP Lambert Academic Publishing An overview of buying habits of America's growing demographic segment: Hispanic Consumers, Their Buying Pattern by Country of Origin and the Impact of Advertising and Promotion on their Sales

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It has never been this cheap. We have no record of a lower price.

LAP Lambert Academic Publishing An overview of buying habits of America's growing demographic segment: Hispanic Consumers, Their Buying Pattern by Country of Origin and the Impact of Advertising and Promotion on their Sales

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

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