Global Marketing Activities Exposure and Consumption Behavior - Image 1

£66.00

LAP Lambert Academic Publishing Global Marketing Activities Exposure and Consumption Behavior

Name: Global Marketing Activities Exposure and Consumption Behavior
Brand: LAP Lambert Academic Publishing
Price: 66.0 GBP
Availability: InStock

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Description

Exposure to global marketing activities influences consumption behavior of consumers from any cultural layers including global, national, ethnic and individual. In a global market with a dynamic multi-level of culture, the roles of consumer individual values seems remarkable; as they are the nearest and the most unique cultural layer which individually affect consumer behavior. The study also integrated consumer ethnocentric tendency and domestic global brand attitude with the purpose of moderating of the effect of exposure to global marketing activities on consumption behavior. The behaviors studied in this research contain the consumption of global foods and drinks, personal care items, global clothing and accessories, household appliances, electronics, communications and luxury goods. Evidently, the product categories play significant roles in all relationships of the study.

Product Specifications

Brand: LAP Lambert Academic Publishing
Format: paperback
ASIN: 3659680117
Category: Books > Subjects > Business, Finance & Law > Management > Balanced Scorecard
Domain: Amazon UK
Release Date: 05 November 2018
Listed Since: 01 December 2018

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LAP Lambert Academic Publishing Global Marketing Activities Exposure and Consumption Behavior

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