Artist-Management in Medienunternehmen: Lavieren zwischen Ökonomie und Kreativität (Schriften zur Unternehmensentwicklung) - Image 1

£49.10

Gabler Verlag Artist-Management in Medienunternehmen: Lavieren zwischen Ökonomie und Kreativität (Schriften zur Unternehmensentwicklung)

Name: Artist-Management in Medienunternehmen: Lavieren zwischen Okonomie und Kreativitat (Schriften zur Unternehmensentwicklung)
Brand: Gabler Verlag
Price: 49.1 GBP
Availability: InStock

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Description

Mit einem Geleitwort von Prof. Dr. Max J. Ringlstetter From the Back Cover Artists spielen bei der Leistungserstellung von Medienunternehmen eine zentrale Rolle: sie agieren entweder als Inhaltslieferanten oder stellen selbst wesentliche Bestandteile von Medienprodukten dar. Susanne Knittel zeigt die besondere Rolle von Artists als Kreativressourcen von Medienunternehmen. Sie stellt mit dem Kreativressourcen-Lebenszyklus einen Bezugsrahmen vor und entwickelt darauf basierend ein Konzept für das strategische Management von Artists. Die Autorin leistet damit einen wichtigen Beitrag für die Professionalisierung des Artist-Managements. About the Author Dr. Susanne Knittel promovierte bei Prof. Dr. Max J. Ringlstetter am Lehrstuhl für Allgemeine Betriebswirtschaftslehre, Organisation und Personal der Katholischen Universität Eichstätt-Ingolstadt. Sie ist in der Unternehmenskommunikation tätig.

Product Specifications

Brand: Gabler Verlag
Format: paperback
ASIN: 3834926884
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 09 December 2010
Listed Since: 20 September 2010

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Gabler Verlag Artist-Management in Medienunternehmen: Lavieren zwischen Ökonomie und Kreativität (Schriften zur Unternehmensentwicklung)

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